40 Watt Coaching: Digital Marketing Coordinator - IntegrateUp

Position Overview

Are you a social media expert who can drive attention and engagement through platforms like LinkedIn? 

Are you passionate about creating content that resonates with audiences and sparks action?

Do you strive for excellence in everything you do? 

Then 40 Watt Coaching needs you!

We are seeking a professional, creative, and driven Marketing Coordinator to join our growing team. As a key part of our high-performing, fast-paced environment, you’ll work directly with our founder to bring 40 Watt Coaching’s unique brand to life. The ideal candidate is familiar with the dynamics of small business entrepreneurship, has a passion for lifelong learning, and can develop and execute marketing strategies that will increase our visibility and grow our corporate relationships.

You’ll be perfect for this role if you are proactive, able to anticipate needs before they arise, and take ownership of projects. You can craft content that reflects our founder's voice in a way that feels natural and compelling. You have an eye for design and can repurpose content across multiple platforms to expand our reach. A foundation in corporate marketing and familiarity with working with coaches or consultants will provide you with the confidence to bring fresh ideas to the table, while maintaining precision and strategic vision. 

The ideal candidate can execute provided plans and also create their own strategies, effectively communicate them to the team for buy-in, and implement solutions where gaps are identified. If this is YOU, then we encourage you to apply.

Responsibilities (tasks associated with the role)

• Strategic Marketing
  • Provide creative ideas and vision for marketing initiatives to grow the 40 Watt Coaching brand.
  • Monitor and evaluate the performance of marketing campaigns, optimizing efforts to drive business growth.
  • Stay up-to-date with industry trends and best practices to continuously improve our marketing strategy.
• Social Media Management
  • Develop a content strategy tailored to LinkedIn’s professional audience.
  • Create and curate engaging content, including posts, articles, and visuals that reflect our voice.
  • Track the performance of your content and campaigns, analyzing metrics to improve results.
  • Engage with comments, messages, and inquiries in a timely, professional manner.
  • Stay current on social media trends and best practices to keep our strategy sharp.
• Content & Website Management
  • Audit and manage website updates, ensuring brand consistency and story accuracy.
  • Repurpose content across multiple channels to maximize reach and engagement.
  • Draft content for blog posts, newsletters, and social media – ensuring all content is aligned with our founder's voice.
  • Assist with video editing and creating graphics using Canva or similar tools.
• Community Engagement & Outreach
  • Assist with LinkedIn outreach, building relationships through the founder’s profile and responding to inquiries.
  • Help manage and engage with our online community, ensuring our mission and values are clear and present in all interactions.

Requirements (expected proficiencies to excel in this role)

This position is for a person who is:

• 2 years of experience in corporate marketing, content creation, or social media management.
• College degree in Marketing, Communications, Business, or a related field.
• Familiarity with LinkedIn marketing strategies.
• Experience working with coaches, consultants, or in a client-facing role is highly desired.
• Strong written and verbal communication skills.
• Proactive, self-starter attitude with the ability to work autonomously and manage multiple projects.
• Positive, growth-oriented mindset with a willingness to learn and adapt.
• Ability to accept feedback, pivot when needed, and collaborate with the team to achieve results.
• Must have access to a reliable computer, internet connection, and a distraction-free work environment.

Software Utilized by Company

ConvertKit, Wordpress, Calendly, Google Workspace, Docusign, Loom, LinkedIn, Instagram

Offer Details

This is a remote, part-time, contractor position requiring 10-15 hours per week.

Hourly pay starts at $35-$40 (depending on experience).

About 40 Watt Consulting

40 Watt Coaching is a boutique professional development firm that partners with fast-paced, growing companies to help leaders and teams communicate more clearly and impactfully. We approach communication coaching from a unique angle, rooted in the belief that people already know how to communicate effectively – they just need the confidence and authenticity to bring it out, even under pressure. Our clients include top-tier companies like General Motors, Visa, Meta, LinkedIn, HubSpot, Instacart, and Pinterest.

You can learn more about the company HERE

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