AI Product Marketing, Senior Director - Riverbed Technology
Boston, MA 02108
About the Job
Power of WERiverbed, the leader in AI observability, helps organizations optimize their user’s experiences by leveraging AI automation for the prevention, identification, and resolution of IT issues. With over 20 years of experience in data collection and AI and machine learning, Riverbed’s open and AI-powered observability platform and solutions optimize digital experiences and greatly improves IT efficiency
Riverbed also offers industry-leading Acceleration solutions that provide fast, agile, secure acceleration of any app, over any network, to users anywhere
Together with our thousands of market-leading customers globally – including 95% of the FORTUNE 100 – we are empowering next-generation digital experiences.PositionTitle: Sr
Product Marketing Manager, AIOpsLocation: Remote/Home Office North Carolina area preferred
Remote work acceptable.Travel Requirements: Up to 15%We are in search of a Sr
Product Marketing Manager with deep expertise in AIOps and related IT Operations Management (ITOM) market segments to own the go-to-market strategy and execution for Riverbed IQ, the AIOps product line of our Unified Observability product portfolio
Riverbed’s AI-driven Unified Observability portfolio is the key growth driver of our business, and Riverbed IQ plays a key role in it
This role is a critical foundation for growing this part of the business.What you will doYou will contribute to portfolio-wide product launches and help create broader stories focused on Enterprise/B2B business challenges that relate to AIOps
Reporting to the Director of Product Marketing, you will be responsible for positioning, messaging and content creation to support launches and campaigns that include your areas of portfolio ownership
You will understand the market landscape, define/refine target personas for both business and technical decision makers, and provide content to efficiently drive customers through their full journey with Riverbed’s AIOps solutions
In this role you will partner closely with Product Mgmt., Solutions Marketing, Sales/Partner Enablement, Technical Evangelists, and Brand and Campaigns teams.Develop differentiated product positioning by understanding customer use cases/needs/desired outcomes, product roadmap, market trends, and competitive forces for growing the base and securing new logos.Plan and execute product launches with related sales enablement to cross-functional teams (spanning Product Management, Marketing, Solutions, Support, Service, Sales, Channels).Build compelling content in the form of presentations, battle cards, white papers, messaging, and competitive positioning, etc
that will be used by direct sales and channel for positioning Riverbed IQ to prospects and customers.Develop and own GTM strategy for the enterprise audience, including both executive and technical decision makers in coordination with Sales and Enablement team.Analyze competitive offerings and develop positions for our differentiation.What makes you an ideal candidateMultiple years (5 or more) of product marketing experience in the AIOps, ITOM, or ITSM management spaces.Strong technical acumen with ability to simplify technical content into easy-to-understand concepts and value propositions.Self-Starter who can identify gaps and manage multiple initiatives simultaneously and energetically pursue them to completion.Passionate storyteller who can articulate a compelling vision both verbally and in writing.What we offerOur employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent
In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees. Benefits & Perks vary by Country. Why Join RiverbedWith a 20-year history of innovation, Riverbed is agile, yet proven, and we are disrupting the market with differentiated solutions that enable our customers to deliver secure, seamless digital experiences and accelerate enterprise performance While we are a ‘customer-first’ company, we are all about our people with a shared commitment to creating a global impact. We bring our best selves to work and pursue excellence, trust, and respect for one another
We welcome diversity and value and encourage transparency and open communication throughout the company
We strive to be an inclusive, fair, and enjoyable workplace for our people globally and care about their wellbeing
We are committed to our people, partners, and customers while supporting the communities where we work and live
It’s the Power of WE that binds us together.We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table
We understand that when people can be themselves, more is possible
We would love to have more people on board to join us on our journey to be better every day! So, come speak with us about career possibilities at Riverbed.Riverbed is an equal employment opportunity/Affirmative Action (EEO/AA) employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, physical disability (including HIV and AIDS), mental disability, medical condition, pregnancy or child birth (including breast feeding), sexual orientation, genetics, genetic information, marital status, veteran status or any other basis protected by and in accordance with applicable federal, state and local laws.Riverbed encourages all of its U.S
employees to be fully vaccinated for COVID-19, but does not presently require its U.S
employees to be fully vaccinated unless such vaccination is required by applicable law or the duties of the specific position. If a specific position requires an employee to be fully vaccinated because of either applicable law or the duties of the position, then the offer of employment will be expressly conditioned on the individual being fully vaccinated for COVID-19 on or prior to their start date and providing proof of such vaccination unless the individual is legally exempt. Check us out on:@LifeAtRiverbedTags#LI-SC1Categories: Marketing
Riverbed also offers industry-leading Acceleration solutions that provide fast, agile, secure acceleration of any app, over any network, to users anywhere
Together with our thousands of market-leading customers globally – including 95% of the FORTUNE 100 – we are empowering next-generation digital experiences.PositionTitle: Sr
Product Marketing Manager, AIOpsLocation: Remote/Home Office North Carolina area preferred
Remote work acceptable.Travel Requirements: Up to 15%We are in search of a Sr
Product Marketing Manager with deep expertise in AIOps and related IT Operations Management (ITOM) market segments to own the go-to-market strategy and execution for Riverbed IQ, the AIOps product line of our Unified Observability product portfolio
Riverbed’s AI-driven Unified Observability portfolio is the key growth driver of our business, and Riverbed IQ plays a key role in it
This role is a critical foundation for growing this part of the business.What you will doYou will contribute to portfolio-wide product launches and help create broader stories focused on Enterprise/B2B business challenges that relate to AIOps
Reporting to the Director of Product Marketing, you will be responsible for positioning, messaging and content creation to support launches and campaigns that include your areas of portfolio ownership
You will understand the market landscape, define/refine target personas for both business and technical decision makers, and provide content to efficiently drive customers through their full journey with Riverbed’s AIOps solutions
In this role you will partner closely with Product Mgmt., Solutions Marketing, Sales/Partner Enablement, Technical Evangelists, and Brand and Campaigns teams.Develop differentiated product positioning by understanding customer use cases/needs/desired outcomes, product roadmap, market trends, and competitive forces for growing the base and securing new logos.Plan and execute product launches with related sales enablement to cross-functional teams (spanning Product Management, Marketing, Solutions, Support, Service, Sales, Channels).Build compelling content in the form of presentations, battle cards, white papers, messaging, and competitive positioning, etc
that will be used by direct sales and channel for positioning Riverbed IQ to prospects and customers.Develop and own GTM strategy for the enterprise audience, including both executive and technical decision makers in coordination with Sales and Enablement team.Analyze competitive offerings and develop positions for our differentiation.What makes you an ideal candidateMultiple years (5 or more) of product marketing experience in the AIOps, ITOM, or ITSM management spaces.Strong technical acumen with ability to simplify technical content into easy-to-understand concepts and value propositions.Self-Starter who can identify gaps and manage multiple initiatives simultaneously and energetically pursue them to completion.Passionate storyteller who can articulate a compelling vision both verbally and in writing.What we offerOur employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent
In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees. Benefits & Perks vary by Country. Why Join RiverbedWith a 20-year history of innovation, Riverbed is agile, yet proven, and we are disrupting the market with differentiated solutions that enable our customers to deliver secure, seamless digital experiences and accelerate enterprise performance While we are a ‘customer-first’ company, we are all about our people with a shared commitment to creating a global impact. We bring our best selves to work and pursue excellence, trust, and respect for one another
We welcome diversity and value and encourage transparency and open communication throughout the company
We strive to be an inclusive, fair, and enjoyable workplace for our people globally and care about their wellbeing
We are committed to our people, partners, and customers while supporting the communities where we work and live
It’s the Power of WE that binds us together.We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table
We understand that when people can be themselves, more is possible
We would love to have more people on board to join us on our journey to be better every day! So, come speak with us about career possibilities at Riverbed.Riverbed is an equal employment opportunity/Affirmative Action (EEO/AA) employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, physical disability (including HIV and AIDS), mental disability, medical condition, pregnancy or child birth (including breast feeding), sexual orientation, genetics, genetic information, marital status, veteran status or any other basis protected by and in accordance with applicable federal, state and local laws.Riverbed encourages all of its U.S
employees to be fully vaccinated for COVID-19, but does not presently require its U.S
employees to be fully vaccinated unless such vaccination is required by applicable law or the duties of the specific position. If a specific position requires an employee to be fully vaccinated because of either applicable law or the duties of the position, then the offer of employment will be expressly conditioned on the individual being fully vaccinated for COVID-19 on or prior to their start date and providing proof of such vaccination unless the individual is legally exempt. Check us out on:@LifeAtRiverbedTags#LI-SC1Categories: Marketing
Source : Riverbed Technology