AVP, Consumer Engagement - Digital Acquisition Marketing - Verizon - Synchrony
Dallas, TX
About the Job
Job Description:
Role Summary/Purpose:
The Consumer Engagement - Digital Acquisition Marketing' role will be responsible for the implementation of digital marketing strategies that drive aggressive new account growth for the Verizon credit card portfolio. Specifically, this role will take the lead in standing up a test-and-learn digital acquisition curriculum within client digital channels. This role sits within the centralized Consumer Engagement Team while working closely and integrally with the client marketing team. Looking for someone who is passionate about digital innovation, delivering extraordinary customer experiences, and has experience in general purpose or cobrand cards. This position is remote, where you have the option to work from home. On occasion, we may ask you to commute to our nearest office for in-person engagement activities like team meetings, training and culture events. We're proud to offer you choice and flexibility.
_Our Way of Working_
_We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._
The successful candidate will perform the following essential responsibilities:
+ Develop and execute or influence execution of digital acquisition strategy through partner channels including:
+ Purchase Path (Apply & Buy)
+ Deep digital marketing integration in the partners' domain, native mobile app and CRM journey as well as display media, social and paid search experiences
+ SYF-deployed acquisition strategies, including retargeting opportunities, Marketplace strategies, etc
+ Implement A/B testing plans, segmentation and personalization strategies to drive lifts in response
+ Lead all necessary reviews/tollgates, while maintaining a key focus on all major risk areas (Fair Lending, UDAAP) through careful adherence to policies, standards and legal reviews
+ Manage all digital acquisition Workfront processes (e.g., project brief, workbook requirements, creative review, and LRB sign-offs)
+ Proactively identify and escalate issues - with a mindset and will to uncover solutions
+ Monitor and measure performance of all digital marketing campaign metrics versus plan
+ Support broader Consumer Engagement team on other marketing projects that span across the customer journey
+ Support efforts to create enterprise-wide digital acquisition best practices and share through centralized campaign strategies benefiting all SYF clients
+ Provide support in digital acquisition forecasting and leadership presentation material creation
+ Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
+ Bachelor's degree or in lieu of degree, high school diploma/GED and 9+ years of Digital Marketing
+ 5+ years of experience in digital platform management and/or marketing with a combination of web, email, mobile experience, with the ability to create, manage and deliver against large, interdependent project plans.
+ Marketing management software - Workfront or other similar marketing management software will be considered
+ Analytics experience with competencies in analytic dashboards and tracking - includes tracking code implementation, as well as expertise in analyzing and interpreting data to uncover opportunity areas
+ Ability to travel as needed (~10%).
Desired Characteristics:
+ Bachelor's Degree in Business, Marketing or Technology
+ Prior or current experience with Senior Leadership and/or Senior Management
+ Detail oriented with experience working in a fast paced environment.
+ Degree from an accredited university or college; preferably in Business, Marketing or Technology
+ Digital marketing experience to include: digital marketing integration in the areas of domain, native mobile app and CRM journey as well as as display media, social and /or paid search experience
+ Consumer/digital first mentality
+ Marketing experience preferably in cobrand credit card, digital, technology platform, direct marketing, credit card or financial services.
+ Experience influencing organizations and other professionals
Grade/Level: 11
The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
+ You must be 18 years or older
+ You must have a high school diploma or equivalent
+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
Role Summary/Purpose:
The Consumer Engagement - Digital Acquisition Marketing' role will be responsible for the implementation of digital marketing strategies that drive aggressive new account growth for the Verizon credit card portfolio. Specifically, this role will take the lead in standing up a test-and-learn digital acquisition curriculum within client digital channels. This role sits within the centralized Consumer Engagement Team while working closely and integrally with the client marketing team. Looking for someone who is passionate about digital innovation, delivering extraordinary customer experiences, and has experience in general purpose or cobrand cards. This position is remote, where you have the option to work from home. On occasion, we may ask you to commute to our nearest office for in-person engagement activities like team meetings, training and culture events. We're proud to offer you choice and flexibility.
_Our Way of Working_
_We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._
The successful candidate will perform the following essential responsibilities:
+ Develop and execute or influence execution of digital acquisition strategy through partner channels including:
+ Purchase Path (Apply & Buy)
+ Deep digital marketing integration in the partners' domain, native mobile app and CRM journey as well as display media, social and paid search experiences
+ SYF-deployed acquisition strategies, including retargeting opportunities, Marketplace strategies, etc
+ Implement A/B testing plans, segmentation and personalization strategies to drive lifts in response
+ Lead all necessary reviews/tollgates, while maintaining a key focus on all major risk areas (Fair Lending, UDAAP) through careful adherence to policies, standards and legal reviews
+ Manage all digital acquisition Workfront processes (e.g., project brief, workbook requirements, creative review, and LRB sign-offs)
+ Proactively identify and escalate issues - with a mindset and will to uncover solutions
+ Monitor and measure performance of all digital marketing campaign metrics versus plan
+ Support broader Consumer Engagement team on other marketing projects that span across the customer journey
+ Support efforts to create enterprise-wide digital acquisition best practices and share through centralized campaign strategies benefiting all SYF clients
+ Provide support in digital acquisition forecasting and leadership presentation material creation
+ Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
+ Bachelor's degree or in lieu of degree, high school diploma/GED and 9+ years of Digital Marketing
+ 5+ years of experience in digital platform management and/or marketing with a combination of web, email, mobile experience, with the ability to create, manage and deliver against large, interdependent project plans.
+ Marketing management software - Workfront or other similar marketing management software will be considered
+ Analytics experience with competencies in analytic dashboards and tracking - includes tracking code implementation, as well as expertise in analyzing and interpreting data to uncover opportunity areas
+ Ability to travel as needed (~10%).
Desired Characteristics:
+ Bachelor's Degree in Business, Marketing or Technology
+ Prior or current experience with Senior Leadership and/or Senior Management
+ Detail oriented with experience working in a fast paced environment.
+ Degree from an accredited university or college; preferably in Business, Marketing or Technology
+ Digital marketing experience to include: digital marketing integration in the areas of domain, native mobile app and CRM journey as well as as display media, social and /or paid search experience
+ Consumer/digital first mentality
+ Marketing experience preferably in cobrand credit card, digital, technology platform, direct marketing, credit card or financial services.
+ Experience influencing organizations and other professionals
Grade/Level: 11
The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
+ You must be 18 years or older
+ You must have a high school diploma or equivalent
+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
Source : Synchrony