Account Based Marketing Specialist - 1392462LMM_46528583812_2-4658 - Beacon Hill Staffing Group, LLC

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information, please see: https://www.azjobconnection.gov/jobs/6742007
Our client is looking to add an Account Based Marketing Specialist
to their team. This is a 6+ month contract role with potential to
extend and would be remote working EST hours. You must use your own
equipment for this position.
WHAT YOU'LL DO
The Account Based Marketing Specialist supports the strategy and
execution for our client's Account Based Marketing (ABM) program by
building customized digital marketing campaign. You will report into the
Commercial CX Manager and work cross-functionally with key collaborators
across digital marketing, regional marketing, practice areas, and client
teams to scale and drive value for the program. This individual will
also play a key role in shaping and maintaining our client's ABM Center
of Excellence to assist with the onboarding, maintenance, and
optimization of self-supported ABM programs. This is an excellent
opportunity for marketers with a foundational level of expertise in
curating and promoting content across digital channels paired with a
deep desire for learning and expanding their skills.
You will...
- Build relationships and trust across team members and with all
levels of the organization to collaborate and strive towards the
team's goals and best outcomes
- Support design of ABM strategies (including potentially email, web,
social media, events, paid media) to drive client engagement with
content (e.g., thought leadership), discussions on priority topics
with account teams, event participation, and business opportunities
- Support role in designing, monitoring, and reporting on ABM program
KPIs, benchmarks and dashboards
- Help document repeatable and scalable processes, best practices and
materials for marketing, account, and client team members to
leverage
- Coordinate the activation of & communication to collaborators during
the onboarding process for all 5+ cross functional teams involved in
ABM program: Account & Commercial Marketing Team, Marketing
Automation Squad, Enablement, Audience Insights, CRM Teams
- Building and maintaining an Account Based Marketing (ABM) Center of
Excellence to assist with the onboarding, maintenance, and
optimization of self-supported ABM programs
- Act as Center of Excellence lead to update resources, monitor
progress of onboarding, clear roadblocks, update insights and
disseminate ABM best practices
- Participate and contribute to meetings in a skilled manner that is
inclusive and collaborative in style
- Help proactively manage changes in program scope, identifying
potential issues and devising contingency plans. React to change
with flexibility, efficiency, and good humor
- Provide and accept feedback from all team members on a regular basis
regarding the ABM program, process improvements, and other team
issues
- Support ABM meetings by capturing action items and tracking
follow-up on commitment
YOU'RE GOOD AT
- Knowledge of digital marketing (ideally with focus on B2B context),
bonus: experience and/or relevant course work in product marketing
or g-t-m spaces
- Eager to learn more about Account Based Marketing and expanding your
skillset
- An organizationally aware and are competent in managing
relationships, procedures, process and deadlines
- An influencer who can build strong networks internally and
externally, using your relationships to influence all levels of
stakeholders without formal authority
- A collaborator to ensure the ability to work cohesively across
functions to deliver ABM programs for key accounts
- A strong contributor who adds perspectives to meetings and workshops
that add value
- A natural multitasker who can think on your f et. You seek ingenious
solutions to complex challenges and are always eager to grow your
skills
- A solid communicator who articulates concisely and clearly and
builds strong relationships with colleagues
- A problem solver and strategic thinker who uses your knowledge,
experience, and data to drive impact and think creatively to solve
complex issues
- A self-starter who can learn, understand, and apply new ideas and
technologies and work both independently and as part of a team
YOU BRING (EXPERIENCE & QUALIFICATIONS)
- Bachelor's degree - degree in marketing or communications preferred
- 1-4+ years working in a professional setting - for a professional
services firm preferred
- Experience with account-based marketing or executing customer
journeys
- Experience in email marketing preferred but not required
- Experience with PPT and Excel
- Experience with Tableau and CRM systems preferred but not required
Beacon Hill is an Equal Opportunity Employer that values the strength
diversity brings to the workplace. Individuals with Disabilities and
Protected Veterans are encouraged to apply.
California residents: Qualified applications with arrest or
conviction records will be considered for employment in accordance with
the Los Angeles County Fair Chanc