Digital Account Manager - MediaNewsGroup

Summary:

The Digital Account Manager for The San Diego Union-Tribune is responsible for supporting key clients and coordinating, tracking and optimizing digital campaigns across our entire portfolio of advertising solutions. You are a natural at building and maintaining strong relationships with attention to detail in managing a high volume of accounts while; maintaining satisfaction with key stakeholders at all levels. The Account Manager applies a data-driven, solution-oriented mindset to remove obstacles, and ensures a clear path to account success and growth. The Digital Account Manager is the main point of contact for all service-related matters, anticipates the needs of clients, and works cross-functionally to meet performance benchmarks and deadlines. 

What you will do:

• Become a knowledgeable client partner for San Diego Union-Tribune's digital advertising and marketing solutions, including programmatic, SEM, social, and content marketing

• Oversee advertising campaigns, with a focus on optimizing digital performance through data analysis and present monthly reviews to clients

• Develop and respond to RFPs, and craft digital-first brand and media strategies that align with clients' business goals and objectives

• Work cross-functionally with sales, marketing, and digital teams to achieve overall company annual targets

• Evaluate KPIs and optimize campaign performance using a data-driven approach

• Analyze data to provide insights that shape campaign strategies and educate clients on performance metrics for on-going strategic reviews

• Support the client buying cycle and manage all post-sales activities including proposal coordination, material and content collection, insertion orders, billing, and other on-boarding deliverables to help secure revenue and implement programs

• Increase customer retention by conducting regular digital performance checks to identify areas for improvement and perform data analysis for on-going strategic reviews

• Interface with Ad Operations to resolve issues and provide the highest level of customer service

What you will bring:

• 4 year degree and relevant experience, preferably in an Account Management, Campaign Management, or Account Executive role

• Experience in Omni-channel marketing strategies including programmatic, social, SEM, and content marketing and an understanding of SDUT competitors within the digital advertising ecosystem

• Excellent planning, project and time management, and decision-making skills with the ability to self-manage numerous projects simultaneously

• Media planning capabilities using data, analysis, and market research

• Solid analytical skills, comfortable working with numbers

• Experience serving as the lead point of client contact and interfacing with/presenting to senior-level decision makers

• Outstanding communication and presentation skills, both written and verbal, while working as part of a team or independently

• High attention to detail and management of shifting priorities

• Positive attitude, high energy, and collaborative team spirit

• Strong proficiency in Microsoft Excel, PowerPoint and Salesforce

• Proficiency in Google Analytics, Google AdWords preferred

The hourly wage is $24.04 - $26.68. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. In addition to your salary, The San Diego Union-Tribune offers a comprehensive benefits package, and 401K plan (all benefits are based on eligibility).

Who we are:

The San Diego Union-Tribune is San Diego’s largest media company and its oldest business, dating back to the founding of the Union in 1868.

Today, Union-Tribune publications reach more than 96 percent of San Diego County households each week. The company portfolio includes its Pulitzer Prize-winning newspaper, The San Diego Union-Tribune; the region’s leading website, SanDiegoUnionTribune.com; weekly entertainment guide Night + Day; lifestyle magazine Pacific San Diego; The San Diego Union-Tribune en Español; and nine community newspapers: the La Jolla Light; Del Mar Times; Encinitas Advocate; Solana Beach Sun; Carmel Valley Times; Poway News Chieftain; Rancho Santa Fe Review; Ramona Sentinel and Rancho Bernardo News Journal.

Part of the mission of The San Diego Union-Tribune is to build a stronger, more inclusive San Diego, through our coverage and our community events. A diverse, inclusive, transparent workplace is instrumental in that effort. To better reflect and serve the community, the Union-Tribune is sharing the demographic data of its staff and management team and will track it over time to measure improvement.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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