Ad Ops Team Leader - Shaker Recruitment Marketing

What we do at Shaker matters. We help to connect people with jobs.  A recruitment marketing pioneer since 1951, Shaker is a full-service agency specializing in highly customized communications and strategies for attracting and retaining the right talent...in the right places, with the right messages. That takes smarts and creativity. Ideas and innovation. That takes great people of many talents. And that is exactly what we have at Shaker. There’s so much we can accomplish together. Join us.

Ad Operations is part of the analytics team at Shaker.  This role partners closely with campaign managers, client services and data strategists to ensure the accurate capture of actionable data (but is not responsible for managing campaigns).

The Ad Operations Team Lead will take the day-to-day service management and operational lead for Shaker's Ad Operations Team. This role is central to the agency and a key center of excellence. The Ad Operations Team Lead will maintain and evolve processes and systems to ensure accurate tracking and attribution across all media, providing the best possible service, value and actionable data to our customers across multiple Shaker products and services.

• Team Management: Lead and manage the ad operations team, including training and evaluating employees.

• Process Improvement: Identify opportunities for process improvement/automation and implement solutions.

• Campaign Management: Partner with Campaign managers to ensure campaigns are launched on time, with accurate tracking in place.

• Client Interaction: Act as the primary technical point of contact within the team for the effective implementation of tracking across all digital campaigns and client platforms.

• Problem-Solving: Troubleshoot and resolve technical issues related to ad delivery, tracking, and performance discrepancies.

• Technical Integration: Utilize technical skills to research and make recommendations to integrate advertising technologies.

• Troubleshooting: Troubleshoot and resolve any issues related to ad operations.

• Collaboration: Work with clients, client services and media teams to align ad operations with business objectives.

• Mentoring: Mentor agency teams and contribute to their professional and technical development.

• Team Environment: Create an inspiring team environment with an open communication culture.

• Hands on experience with, and understanding of media/ad serving platforms such as Google Ads (search and display), Performance Max, Meta, TikTok, programmatic DSPs etc.
• Hands on experience with, and understanding of tracking technologies like: JavaScript and image-based pixels, Google Tag Manager, Google Analytics, attribution models
• Familiarity with the legal landscape regarding online tracking - e.g. GDPR, CCPA etc.
• 5+ years’ experience in advertising operations.
• 2+ years’ experience in leading/managing a team.
• Excellent communication and collaboration skills.
• Proactive and can-do attitude.
• Strong analytical and problem-solving skills.
• Ability to work under tight deadlines.
• Bachelor's degree in marketing, business, or a related field.