Administrator - Marketing (Media Associate)

New York, NY, US, 10018

Requisition ID: 856676 
Position:Full-Time

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
 

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

Our portfolio of more than 150 renowned brands span various categories, from frames, lenses and instruments to brick and mortar and digital distribution as well as mid-range to premium segments. Our Shared Services Team, accompany and enable others within the EssilorLuxottica collective to achieve their targets. They keep people and projects running smoothly, ensuring every part of our business is provided for and well taken care of.

GENERAL FUNCTION

The Media Team Associate will play a key supporting role for the Sr. Media Manager in executing media activations for LensCrafters OR PearleVision/Target Optical. This position supports all facets: planning, development, implementation, buying, and measurement of paid media activations.

This role will help to support media expertise among the EssilorLuxottica Marketing stakeholders while achieving established business goals as well as help build community & connection and among the Media COE (center of excellence), EL Specialty teams, and Agency & External partner team members.

MAJOR DUTIES AND RESPONSIBILITIES

• Support and collaborate with the brand marketing in development of the media campaign briefs and corresponding media objectives/KPIs
• Support creation, implementation, optimization, and measurement of integrated media strategies, in collaboration with agency partners + direct vendors
  • Develop media plans based on the communication and media objectives in partnership with agencies and specialty teams. Test new formats, tactics, and solutions
  • Evaluation of plan strategies, channel mix, tactical details, and executional reports as well as validation of assets and units
  • Oversee media agencies planning/buying of all media spaces - guaranteeing media costs optimization and performance against objectives and KPIs
  • Responsible for coordination of process flow management with key internal stakeholders and agency partners for campaign set up and execution
  • Generate reporting of the campaigns and develop the KPIs to measure performance
• Present in internal & external weekly meetings, including providing updates and strategies to leadership and executive teams
• Collaborate across various departments, including but not limited to: Marketing, Ecommerce/Performance Marketing, Social, CRM, etc.
• Adapt media presentations and reporting for local/global marketing teams and EL leadership teams
• Support media financial resource in budget management and invoice reconciliation
• Help support organizational change and digital & data transformation
• Build media culture within marketing and digital teams providing media support and trainings
• Acts as a relationship leader, for internal and external business partnerships

BASIC QUALIFICATIONS

• Bachelor’s degree in Marketing, media, or related degree
• 3+ years of experience in media, marketing, or related field
• Strong project management and coordination skills
• Acute attention to detail and strong analytic; ability to translate, synthesize and tailor information to stakeholders
• Strong written and verbal communication skills
• Ability to work under pressure and with tight deadlines
• Self-starter attitude with a global mindset & ability to work autonomously and proactively
• Experience working with complex media plans as well as a complex global organization structure
• Competency on all media channels (digital, OOH, TV, radio, etc.) and ability to evaluate media plans against strategy as well as efficiency/strength

• While both Traditional and Digital media experience preferred; digital capabilities are paramount – Display, OLV/FEP, Social, Search, etc.
  • Understanding of media research tools/models, g. MMM/POEM, Brand Awareness Studies, Foot Traffic Studies

PREFERRED QUALIFICATIONS

• Experience with national and local media buying
• Experience working with international teams

​Pay Range: 70,079.60  - 102,830.00 

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com. 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law. 

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