Analyst, Paid Search - Publicis Groupe
New York, NY
About the Job
Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview
The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path.
Responsibilities
+ Gather research necessary to build a new campaign
+ Assist the manager in gathering necessary data for plan development
+ Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
+ Primary party responsible for trafficking approved plan
+ Monitor and maintain campaign budgets, pacing and bid adjustments
+ Active monitoring and management of performance and competitive landscape
+ Monitor and optimize paid search performance to meet business objectives
+ Develop and implement optimization recommendations and/or testing plans
+ Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
+ Pull and analyze data to inform campaign reporting and helping to build insights
+ Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies
+ Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends
+ Work closely with manager to establish priorities and manage workload
+ Timely delivery of all work
+ Stay informed on search industry trends and new tools and ad formats
+ Successful completion of training programs and requisite certifications
+ Foster strong relationships with internal teams and client groups
Qualifications
+ Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
+ 6+ months of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms
+ Strong analytical thinking and mathematical skills and an ability to manage data
+ Understanding of Search PPC and digital display advertising
+ Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
+ Strong organizational and communication skills
+ Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
+ Paid Family Care for parents and caregivers for 12 weeks or more
+ Monetary assistance and support for Adoption, Surrogacy and Fertility
+ Monetary assistance and support for pet adoption
+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
+ Tuition Assistance
+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
+ Matching Gifts programs
+ Flexible working arrangements
+ ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
+ Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
_Compensation Range: $46,500- $67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/22/2024._
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview
The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path.
Responsibilities
+ Gather research necessary to build a new campaign
+ Assist the manager in gathering necessary data for plan development
+ Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
+ Primary party responsible for trafficking approved plan
+ Monitor and maintain campaign budgets, pacing and bid adjustments
+ Active monitoring and management of performance and competitive landscape
+ Monitor and optimize paid search performance to meet business objectives
+ Develop and implement optimization recommendations and/or testing plans
+ Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
+ Pull and analyze data to inform campaign reporting and helping to build insights
+ Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies
+ Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends
+ Work closely with manager to establish priorities and manage workload
+ Timely delivery of all work
+ Stay informed on search industry trends and new tools and ad formats
+ Successful completion of training programs and requisite certifications
+ Foster strong relationships with internal teams and client groups
Qualifications
+ Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
+ 6+ months of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms
+ Strong analytical thinking and mathematical skills and an ability to manage data
+ Understanding of Search PPC and digital display advertising
+ Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
+ Strong organizational and communication skills
+ Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
+ Paid Family Care for parents and caregivers for 12 weeks or more
+ Monetary assistance and support for Adoption, Surrogacy and Fertility
+ Monetary assistance and support for pet adoption
+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
+ Tuition Assistance
+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
+ Matching Gifts programs
+ Flexible working arrangements
+ ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
+ Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
_Compensation Range: $46,500- $67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/22/2024._
Source : Publicis Groupe
