Analyst/Sr Analyst- Agency/Marketing Analytics - State Farm

We are not just offering a job but a meaningful career! Come join our passionate team!

As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.

We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture. We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!

Visit our Careers page for more information on our benefits, locations and the process of joining the State Farm team!

HYBRID: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

REMOTE: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.

HUB LOCATIONS: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL

SPONSORSHIP: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.

For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

For Vermont candidates: Potential salary range: $90,600.00-168,000.00

For Colorado, Hawaii, Maryland, Washington State, and Washington D.C. candidates:

Potential salary range: $90,600.00-184,800.00

Application deadline is expected to close on 9/17/2024. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and Connecticut candidates:
Potential salary range: $90,600.00-$210,000.00
Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including:
401k Plan
Health Insurance
Dental/Vision plans
Life Insurance
Paid Time Off
Annual Merit Increases
Tuition Reimbursement
Health Initiatives
For more details visit our benefits summary page

The Marketing Campaign Analyst role will be embedded in multiple Marketing Campaign teams with a heavy focus on marketing and media measurement to drive desired business outcomes. Day to day, the focus will be on partnering with Campaign Managers to drive out analysis, measurement, and optimization of marketing investments across marketing channels. The analyst will be responsible for ensuring each assigned campaign team has the appropriate analytics support to make data-driven and data-supported decisions, including establishing measurement and monitoring plans, driving out testing & learning, and providing data and reporting.

Additional Information:

• Works with business partners to understand objectives and develops an analytic approach for creating actionable insights to inform decisions.
• Formulates hypotheses, gathers, and analyzes data, interprets results and their implications, and recommends next-step actions.
• Leverages profiling and segmentation techniques to identify attributes associated with sales performance and customer purchase/loyalty behaviors.
• Designs and deploys formal testing plans to assess and optimize marketing effectiveness.
• Analyzes business trends, market conditions, and the competitive landscape to guide strategic planning.
• Works with business partners to identify needs for predictive models and participates in model development and maintenance.
• Supports business partner’s overall analytics needs through enterprise-wide collaboration to deliver a holistic view which leverages data and insights from the broader analytics community.
• Remains current on industry trends and brings forward opportunities for innovation.
• Proactively identifies opportunities for increasing efficiency and consistency within work processes.
• Identifies appropriate stakeholders and works collaboratively to encourage diverse perspectives.

An Ideal Candidate:

• Minimum of a completed bachelor's degree, degree in analytics-oriented discipline preferred (Marketing, Finance, Statistics, Business Analytics, etc.)
• Preferred 5+ years of professional experience in assessing marketing investment performance, specifically experience in media measurement (video, audio, social media advertising and engagement, etc.)
• Experience using analytics to improve engagement
• Experience in marketing measurement for both current and prospective customers
• Understanding of attribution methods and multi-touch attribution.
• Ability to speak fluently to marketing performance, gaps, and opportunities.
• Extremely articulate in written and oral formats
• Ability to collaborate and partner across a matrix organization
• Understanding of paid and organic media

Additional Skills:

• Ability to learn AWS Services (Athena, Redshift, Sagemaker) and Python for future state analytical need.
• Working knowledge of SAS and/or SQL is preferred.
• Focus will be working with Marketing Campaign Teams executing tactics for Cross Sell and/or Retention purposes.
• Consulting with Campaign Managers and other business partners for Marketing outcome measurement.
• Knowledge of Marketing principles and leveraging Marketing data to drive decision making.