Assistant Director of Athletics, Marketing & Engagement - Princeton University
Princeton, NJ
About the Job
Overview
The mission of Princeton University Department of Athletics is to strive for excellence in academics and athletics, while embracing equity in opportunity, good sportsmanship, and ethical conduct.
The Assistant Director of Athletics for Marketing & Engagement will oversee the marketing and promotional efforts for Princeton Athletics while working closely with the Athletics External Team to serve the greater Athletics Department. The Assistant Director of Athletics will supervise one full-time staff member, student workers and several hourly staff members that includes the Cheer coach. Availability to work nights and weekends is required.
The Princeton University Department of Athletics is committed to creating a workplace culture where differences are celebrated, where all employees feel valued and are empowered to contribute their unique perspectives and talents, and where everyone feels a sense of belonging.
Responsibilities
- Create and implement marketing and promotional strategies for Princeton's 38 varsity teams, with a primary focus on the seven ticketed sports: football, men's basketball, women's basketball, men's hockey, women's hockey, wrestling, and men's lacrosse.
- Manage day to day work of Marketing and Engagement team members.
- Lead direct messaging efforts across constituents, including newsletter and email messaging.
- Partner with on-campus and community groups to partner on events and drive attendance at ticketed home contests.
- Oversight of the departmental marketing budget.
- Oversee in-game promotions at several sports and manage an inventory of giveaway and promotional items.
- Serve as the department liaison to the campus spirit groups (Band, Cheer & Mascot)
- Serve as a liaison to select campus and community partners, including the Office of the Dean of Undergraduate Students, OWNCE, etc.
- Provide support for coaches, administrators, student-athletes, alumni and fans.
- Serve as a member of the Athletics External Leadership Team and provide support for coaches, administrators, student-athletes, alumni and fans.
- Work with Athletics External Leadership team to create revenue generation ideas and platforms.
- Work closely with Princeton’s Athletic Ticket Office to aid strategy for group sales, season ticket sales and single-game ticket sales.
- Work closely with Princeton Athletics’ Communication Office to provide digital content for teams, alumni, fans, etc.
- Work closely with Princeton Athletics’ Broadcast & Multimedia Office to curate content for various facility in-game productions and videoboard shows.
- Work closely with Princeton's official corporate sponsorship entity (Learfield Sports) in terms of fulfillment and strategy for sponsor acquisition and retention.
- Work with the Athletics External Relations team and help to support Princeton Varsity Club events and initiatives where applicable (e.g. Tiger Athletics Give Day, PVC Banquet, etc.).
- Oversight of the full-time Coordinator, Marketing and Engagement position, the casual hourly Marketing Assistant position, student workers and Head Cheerleading Coach.
- Conduct annual performance review of Coordinator, Marketing and Engagement position.
- Consult with cheer coach on fan engagement.
- Recruit and hire student workers for gameday events.
- Adhere to NCAA and Ivy League rules and regulations.
Qualifications
- Bachelor’s degree required.
- Minimum of three years of experience in athletic marketing or a similar field.
- Ability to represent the Department of Athletics on campus and in the local community.
- Strong writing skills.
- Ability to work at games and other events at nights and on weekends
- Graphic design knowledge and/or multimedia storytelling and editing experience i.e. Premier, Photoshop, Illustrator, InDesign, mobile solutions) strongly preferred.
- Ability to create promotional materials that effectively attracts the target audience in a clear and concise manner.
- Ability to organize, manage and prioritize multiple tasks simultaneously and meet strict deadlines.
- Knowledge of the digital and social landscapes and ability to generate successful social content; must be active in social media.
- Ability to uphold the commitment to Department of Athletics mission of Education Through Athletics.
- Masters or other advanced degree preferred.
Princeton University is an Equal Opportunity/Affirmative Action Employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, or any other characteristic protected by law. KNOW YOUR RIGHTS
