Associate Brand Manager - Welch's
Concord, MA
About the Job
Grow with Welch's!
Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!
At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.
Position Summary:
We're looking for an Associate Brand Manager to join our brand management team on the Sparkling Juice and Spreads platforms! Reporting to the Director of Marketing, this role will support the development and execution of annual business plans and play a critical part in leading the strategic and executional initiatives required to deliver our growth objectives.
Where You'll Work
This role will be based out of our Concord, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives and collaboration is key.
Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.
What You'll Do:
- Collaborate with your Brand team to develop and execute strategic growth plans and annual brand plans, including supporting ongoing management / evolution of the plan.
- Analyze data and consumer insights to develop expertise in your consumers, category, and customers, and translate that understanding into actionable strategies and insights.
- Analyze the category, competition, and Welch's business results, with a focus on diagnosing performance, identifying implications, and recommending actions to capture opportunity or mitigate risk.
- Lead the cross-functional team to develop and implement product line extensions and renovations.
- Collaborate with Sales to develop sales materials / consumer promotions, plan initiatives, and support new product sell-in; attend Customer sales calls when needed.
- Identify and execute cost-savings initiatives to improve platform profitability.
- Support agency briefing process across all creative, packaging, and campaign needs.
- Establish and foster productive working relationships with agency partners, brand counterparts and cross-functional partners to execute winning marketing plans and creative executions.
- Help build a best-in-class marketing culture.
Who You Are:
- A motivated leader who is focused on driving results and values taking initiative / acting with urgency.
- An analytical thinker adept at managing and interpreting data and forecasts to identify implications and actions for the business
- A collaborator with strong interpersonal skills and the ability to communicate and influence effectively
- Someoone with a general manager mindset who can manage cross-functional marketing projects and understands P&L implications.
- A consumer-led thinker who can help build and shape marketing plans and key marketing initiatives (promotions, new products, etc.) and present them to leadership
What You'll Need:
- BA/BS required, MBA is preferred.
- 2+ years of relevant experience required. CPG industry experience preferred.
At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning. Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals, we encourage you to apply. Join us and contribute to something extraordinary.
Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.
What You'll Enjoy:
- Organization with a bold, clear purpose & vision for the future
- Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
- Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
- Hybrid work model: Flexible & collaborative work environment to maximize well-being & success
- Paid Time Off and Holidays: Available immediately for you to enjoy time away from the office to rest and recharge
- Paid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employees
- Development & Advancement: Formal and informal opportunities to develop and grow your career
- Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
- 401K plan with Generous Company Match
- Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
- Health, Dental & Vision Insurance
- Health Savings Accounts
- Life and accident insurance
- Employee Assistance Programs
- Tuition reimbursement program
- Additional benefits available through Perks at Work
- Paid parental (and adoption) leave - Available after 12 months of employment
Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.