Associate Brand Manager, Marketing -Taco Bell - The Kraft Heinz Company

Job Description

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

We fuel deliciousness around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Jell-O, Capri Sun, Ore-Ida, Kool-Aid, Primal Kitchen, and Classico, among others.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life are global teams of 39,000+ food lovers, creative problem solvers, and transformational leaders worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, innovative and sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re redefining the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy & Collaboration

We're not afraid to think differently. Adopt new ideas. Dream big. We empower our people at every level – from intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You’re encouraged to bring your authentic self to work every day, to lead and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by dedicated teammates along the way, and our collective, committed teams fuels our incredible progress.

Position Summary

The Associate Brand Manager, Taco Bell, is a leadership role at the intersection of crafting and executing the strategy.  The Associate Brand Manager will build plans to deliver on annual and longer-term strategic and financial goals, and bring the brand plan to life for consumers through development and executions of marketing campaigns.  This distinctive role within Kraft Heinz blends traditional brand management with responsibility for media/communications and our strategic partnership with the Taco Bell QSR brand team.  This position is best suited for someone who is creative, has a strong bias for action, and excellent interpersonal skills.  You’ll lead cross-functional teams of colleagues from sales, consumer insights, operations, supply chain, and R&D.  You will be working both horizontally and vertically across the organization to keep multiple projects and priorities moving forward to achieve the stated goals and initiatives.

Key Components of the Role

• Collaborate with the Sr. Brand manager to build out and execute annual strategy and marketing plan, building risk mitigation plans and proposing pivots based on in market performance
• Proactively identify opportunities and diagnose challenges on the business.  Understand what a successful outcome looks like and bring a proposed plan to realize it.
• Partner with sales on expanding distribution; building a data driven story that is grounded in consumer and retailer needs, to support sell in.
• Develop a deep understanding of the consumer and leverage consumer insights to drive brand and campaign strategy. 
• Collaborate with Sr. Brand manager to create breakthrough creative, build brand equity, and manage end to end creative development with partner agencies.
• Partner with team analyst to monitor business performance, understand trends and drivers in consumption through syndicated data.  Forecast demand to inform manufacturing and financial planning looking forward.
• Own program execution and advancement of near in commercialization
• Act like a business owner; facilitating collaboration with, and seeking alignment from, vital cross functional partners to drive decision making and action.

Qualifications

• Bachelor’s degree required; MBA preferred
• Operates independently with a bias for action, and comfort navigating ambiguity
• Strong leadership and drive for results
• Strong communication skills
• Strong analytical skills.  Experience with syndicated data (IRI/Circana, Nielsen, or similar) strongly preferred.
• Strategic capability and experience in marketing plan development; situation assessment, strategy, and tactical plan development
• Experience in cross-functional team management
• Ability to handle simultaneous projects and deliver on timelines

Location(s)

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contactNAZTAOps@kraftheinz.com.