Associate Director, Paid Social Media - Crossmedia Inc
New York City, NY
About the Job
WHO WE ARE
Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. Together with our network partners in the UK and Germany, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients' TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague's professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we've been the top ranked media agency named to Ad Age's Best Places to Work for the past five years in a row.
Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edibles, Illva Saronno and more. UK clients include AIrbus, Etihad Airways, S & P Global, Zalando, and more.
YOUR ROLE
As a champion of paid social media, the Associate DIrector is responsible for delivering a level of innovation and excellence in the work produced for our clients. This requires an in-depth understanding of paid social media, along with all media channels and how they intertwine, as well as the intricacies of media activation and campaign performance analysis.
- Manage a team in planning and executing campaigns on a mix of the following platforms: Meta/Facebook & Instagram, Twitter (X), LinkedIn, Pinterest, Snapchat.
- A strategic POV and the ability to translate that strategy into smart and sound paid social tactics.
- Providing strategic leadership based on an in-depth knowledge of each clients' business.
- Ability to provide holistic proactive strategies across multiple accounts: including cross channel strategic optimization, learning agenda, and operational accountability.
- Understanding of brand and direct response social initiatives offered in social media paid advertising (i.e. measurement and tracking capabilities specific to platforms).
- Skilled in leading day to day client relationships
- Liaising, collaboration and building a partnership with internal team members, from account (media planning) to integrated investment teams.
- Balancing and meeting deadlines and challenges with strong organizational skills.
- A compassionate leader who manages by example. You enjoy training and managing others and take pride in the team success.
- Bringing a positive and optimistic outlook which contributes to our strong company culture and growing business goals.
REQUIREMENTS
- 5+ years' working with paid social media and strategy. Media agency experience is highly desirable.
- Experience in managing large budgets (six figure monthly budgets, minimum).
- A thorough understanding of the paid social media landscape and how it's evolving.
- Ability to advance the media product delivered to clients, fueled by a holistic understanding of advertising and media.
- A great connector – someone who is skilled with relationship building between in-house teams and partner agencies, along with media partners.
- Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations.
- Participation in new business.
- Strong listening skills believes good thinking can come from anyone and any place.
- A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team
Salary range $100 - $115k. Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.
CROSSMEDIA BENEFITS
Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:
- Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
- Open PTO policy and paid sabbaticals at significant milestone anniversaries
- Fully-funded healthcare options and agency-wide physical & mental health support
- 401(k) with company match, student loan relief program and financial counseling support
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan
- Tuition reimbursement
- And burgers – lots and lots of burgers
COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.
All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws).
Continued employment remains on an "at-will" basis." Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
- Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
- Ability to stand, bend, and reach
- Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
- The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- The ability to observe details at close range (within a few feet of the observer).
In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.
