Associate Director, Patient Marketing – CRM & Performance Marketing at Insmed Incorporated

Company Description

Insmed is a global biopharmaceutical company on a mission to transform the lives of patients living with serious and rare diseases. Our most valuable resource is our employees, and everything we do is motivated by a patients-first mentality. We are dedicated to growing our team with talented individuals from around the world who are willing to challenge the status quo, solve problems, and work collaboratively with a sense of urgency and compassion.

Guided by our core values of collaboration, accountability, passion, respect, and integrity, we aim to foster an inclusive, diverse, and flexible work environment, where our employees are recognized for leaning in and rolling up their sleeves. If you share our vision and want to work with the most dedicated people in the biopharma industry, come to Insmed to accelerate your career.

Recognitions

Named Science's Top Employer in 2021, 2022, and 2023

Insmed is dedicated to creating a collaborative environment where our team can thrive. Every day, our employees turn their passion for science and research into innovative solutions for patients. That's why we were named the No. 1 company to work for in the biopharma industry in Science's Top Employers Survey for three years in a row.

  

 

 

A Certified Great Place to Work®

We believe our company is truly special, and our employees agree. In July 2024, we became Great Place to Work-certified in the U.S. for the fourth year in a row. We are also honored to have been listed on the Best Workplaces in Biopharma™, Best Workplaces in New York™, PEOPLE® Companies That Care, Best Workplaces for Women™, Best Workplaces for Millennials™, and Best Medium Workplaces™ lists.

Overview

We are seeking a highly motivated and experienced individual to join our team as the Associate Director of Patient Marketing, focusing on our CRM/Patient Support programs and performance marketing strategies. The Associate Director, Patient Marketing will be a key member of the Brand team for Insmed's in-line rare disease respiratory product and will be responsible for the development and execution of strategies and tactics to ensure we continuously meet patient needs and drive brand objectives. As with all Insmed employees, this individual must put our patients first and champion their needs. We also expect them to consistently hold our company's core values of Passion, Collaboration, Integrity, Respect, and Accountability to the highest standards. All employees must serve as Insmed cultural ambassadors, contributing to the reinforcement and ongoing growth of our culture. The ideal candidate is passionate about leveraging a multitude of channels to engage patients, drive brand awareness and support patients throughout their journey. We're searching for someone who can maximize every interaction with our patients, creating a smooth, supportive experience from the first touchpoint to post-treatment support and everything in between. This position will report to the Director, Patient Marketing Lead, and is based in Bridgewater, NJ. This is a hybrid role, which includes regular in-person with purpose meetings. This position does not have any direct reports.

Responsibilities

Develop and implement marketing strategies to effectively engage with patients throughout their healthcare journey, from disease education through treatment support.

• Support the planning, execution and optimization of: CRM and Patient Support programs (multi-channel) and Performance marketing campaigns across channels, such as point of care, SEM, lead gen, display advertising and paid social media
• Collaborate cross-functionally with internal teams -- including marketing, patient services, PR, research/analytics, IT and training -- to create a seamlessly integrated customer experience across all patient touchpoints. Share best practices across teams.
• Utilize data-driven insights and patient feedback to continuously refine marketing strategies, optimize campaign performance, enhance the patient experience and maximize ROI.
• Oversee the customer databases to ensure our marketing hits the mark, enhancing both relevance and impact.
• Stay sharp and informed about the latest developments, best practices and emerging technologies in multichannel CRM and performance marketing and incorporate relevant innovations into our strategies.
• Set goals, monitor key performance metrics, and provide regular reporting and analysis to stakeholders – highlighting successes, areas for improvement and actionable insights.
• Effectively engage agency partners to develop creative assets, providing clear direction, coaching and support to foster positive working relationships and drive team success.
• Work closely with legal, regulatory and compliance teams to ensure compliance with all regulations, policies and procedures.

Position Requirements:

• Bachelor's degree required; MBA preferred
• +5 years professional experience in healthcare marketing or biotech/pharmaceutical marketing preferred
• Proven track record in CRM, email and multi-channel marketing, with an emphasis on crafting customer journeys and boosting engagement
• Sharp analytical capabilities – able to dissect data to uncover insights that can be turned into impactful actions
• Outstanding ability to communicate, bridging teams together towards a common goal
• A creative, “what's possible” mindset that always puts the patient first
• Proven ability to develop exceptional relationships and have an impact on or appropriately influence others
• Demonstrated peer leadership skills
• High learning agility
• Experience in managing external partners (e.g. agencies)
• Highly organized with a strong attention to detail, clarity, accuracy, and conciseness
• Individuals must demonstrate the ability to collaborate and interact successfully in a dynamic and culturally diverse workplace
• Ability to work well in hybrid environment
• Up to 10% travel

Travel Requirements

Up to 10% travel

Salary Range

$139,000 - $195,200 a year

Compensation & Benefits

We're committed to investing in every team member's total well-being, now and in the future. We offer a competitive total-rewards package to all employees around the world, including:

• Flexible approach to where and how we work, regionally based
• Competitive compensation package including bonus 
• Stock options and RSU awards
• Employee Stock Purchase Plan (ESPP)
• Flexible Vacation Policy
• Generous paid holiday schedule and winter break 

ADDITIONAL U.S. BENEFITS:

• 401(k) plan with company match
• Medical, dental, and vision plans
• Company-provided Life and Accidental Death & Dismemberment (AD&D) insurance
• Company-provided short and long-term disability benefits
• Unique offerings of pet, legal, and supplemental life insurance
• Flexible spending accounts for medical and dependent care
• Accident and Hospital Indemnity insurance
• Employee Assistance Program (EAP)
• Mental Health on-line digital resource
• Well-being reimbursement
• Paid leave benefits for new parents
• Paid time off to volunteer
• On-site, no-cost fitness center at our U.S. headquarters

Additional Information

Insmed Incorporated is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

 

Unsolicited resumes from agencies should not be forwarded to Insmed. Insmed will not be responsible for any fees arising from the use of resumes through this source. Insmed will only pay a fee to agencies if a formal agreement between Insmed and the agency has been established. The Human Resources department is responsible for all recruitment activities; please contact us directly to be considered for a formal agreement.

 

Applications are accepted for 5 calendar days from the date posted or until the position is filled.