Associate Director, Trade Marketing - SUSTO/Specialty - AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

Trade Marketing at AbbVie has evolved significantly from an operational and tactical focused responsibility for select products to one requiring development of complex pharmacy and distribution strategies across the entire portfolio in both the specialty and retail pharmacy channels.  A key component of this evolution is the needs of stakeholders in the retail channel, with both higher-cost medications in GI Care and Women’s Health and low-cost products in our Established Brands portfolio, as well as products dispensed through specialty pharmacy such as HCV/AI. These medications used to treat complex, chronic conditions can require special storage, handling and administration, and involve a significant degree of coordination with payers and HCPS, as well as dedication to patient education, monitoring and management.

The expectations of pharmacies in the health care ecosystem are quickly evolving as technologies drive exponential change and transform the future of pharmacy.  Many pharmacies are just beginning to embrace the technologies and customer service innovation, and as specialty pharmacies reinvent themselves to meet the evolving needs of their patients, a strategy is required for how AbbVie will partner with these key stakeholders to optimize the patient experience and grow our business now and in the future. Patients are also evolving, as are their needs and expectations of their experience at the pharmacy.  Whether it be a focus on convenience by experimenting with new, digital capabilities of their pharmacy, or seeking higher-touch clinical support models, these increasing patient demands put pressure on manufactures such as AbbVie to define our future specialty pharmacy value propositions and identify stakeholders in the channel to partner with to navigate this complex environment.

The Associate Director of Trade Marketing – Specialty Portfolio is responsible for assessing and identifying business opportunities in the fast-evolving specialty pharmacy and distribution channel, then developing and implementing initiatives to partner with pharmacy and wholesaler stakeholders in support of patient onboarding and adherence to AbbVie products.  This role, supporting specialty and retail products in GI Care, Women’s Health, HCV/AI and Established Brands requires an understanding of the pharmacy and distribution channel and its complexities and challenges, coupled with a strategic mind with an eye towards innovation.

Key job responsibilities include (but are not limited to):

• Execute launch excellence in the Trade channel by overseeing the successful preparation of a diverse mix of stakeholders in order to drive key NDC launches, discontinuations and divestitures.
• Identify new, strategic channel partners that will support and enhance the vision to innovate and meet the evolving patient needs in the pharmacy channel.
• Serve as the lead in collaboration with Brand and cross-functional leaders it the important initiative to manage product supply disruption across the specialty portfolio.
• Lead for the strategic development and execution of multiple brand Trade value propositions throughout the brand lifecycle by collaborating with Brand leadership and other cross-functional partners.
• Lead the development of AbbVie’s strategy to partner with specialty pharmacies in their effort to accelerate digital connectivity with patients, leveraging technology to not only facilitate drug purchasing, but also manage patient touchpoints, enhancing the overall patient experience.
• Lead the development and creation of high-impact promotional materials for the pharmacy account team that supports stakeholder needs and brand strategic objectives.
• Trade lead for WH, GI Care and other Specialty brands annual Strategic Planning process.
• Represent Trade on existing product IBTs across Specialty Product therapeutic areas.
• Manage relationships with internal business partners such and the Brand team, Payer, Customer Service, Demand Planning, MABI and the Trade account team with responsibility for wholesalers and pharmacies
• Manage strategic agency partner and development of Trade strategies and tactics across therapeutic areas
• Serve the lead role for strategic Trade opportunities, such as Specialty at Retail initiatives, cash-pay strategies and other projects designed to positively influence the Brands Gross-to-Net, while managing P&L responsibilities.
• Embrace the Trade Marketing culture by cultivating an inclusive environment that encourages synchronicity, agility, transparency and development.
• Synthesize complex, and sometimes incomplete, pharmacy data sets in order to inform key strategic decisions.

Requirements:

• Bachelor’s Degree required
• Experience with Market Access and contract negotiation preferred
• Pharmacy related experience preferred
• Marketing experience preferred
• Relationships within specialty, retail pharmacy and distribution channel preferred
• Knowledge of Marketing concepts within strategic planning process and understanding of market research principles to draw valid conclusions and inform recommendations
• Experience in program management within pharmacy and distribution channel
• Strong communication skills
• Demonstrated experience developing and managing projects cross-functionally
• Positive, solutions-oriented attitude
• Customer centric mindset
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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