BTL Marketing Coordinator - MarcoMKT
Fort Lauderdale, FL
About the Job
About the Role
Are you a creative and organized individual with a passion for BTL marketing? We're looking for a BTL Marketing Coordinator to join our dynamic team! In this role, you'll coordinate and execute exciting BTL marketing campaigns, manage the production process of marketing materials from start to finish, and support our business unit in hitting its marketing goals.
What You'll Do
- Campaign Management: Assist in the creation and rollout of innovative BTL marketing strategies and campaigns.
- Project Coordination: Oversee BTL marketing projects from start to finish, ensuring they're on time and within budget.
- Material Production: Manage the end-to-end production process of marketing materials, including sourcing, vendor management, and quality control.
- Content Creation: Develop and manage engaging content for our BTL campaigns, including brochures, flyers, event materials, and other promotional items.
- Performance Analysis: Track and analyze campaign performance, providing actionable insights for improvement.
- Collaboration: Work closely with internal teams and external partners to ensure seamless and effective BTL marketing communications.
- Support: Help the business unit manager with daily marketing tasks and administrative duties.
What We're Looking For
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience: Proven experience in BTL marketing coordination or a similar role, with a strong understanding of the production process for marketing materials.
- Skills: Strong grasp of BTL marketing principles and techniques, excellent written and verbal communication, and proficiency with marketing software and tools (e.g., CRM, project management tools, vendor management platforms).
- Languages: Bilingual in Spanish and English.
- Qualities: Ability to work both independently and as part of a team in a fast-paced environment, with exceptional organizational and time management skills.
Bonus Points
- Design Skills: Experience with graphic design and content creation.
- Vendor Management: Experience managing relationships with vendors and suppliers for the production of marketing materials.
- Event Coordination: Knowledge of event planning and coordination for BTL marketing initiatives.
How to Apply
Ready to take your BTL marketing career to the next level? Send your resume and a cover letter explaining why you’re the perfect fit for this role. We can’t wait to hear from you!
Source : MarcoMKT