BUSINESS INTELLIGENCE and STRATEGY ANALYST at Randstad USA

job summary:

Description:

BUSINESS INTELLIGENCE & STRATEGY ANALYST :

• Client is making everyday shopping magical with a highly personalized shopping experience that brings the relationship back to retail and optimizes it for the digital world.

• Our journey has just begun and we are building a hard-working passionate founding team to join us as we have fun delighting customers, changing the retail landscape and driving technical innovation.

• As our Business Intelligence Analyst, you ll report to the Chief Product Officer and be expected to roll up your sleeves and dig into our raw data to build an infrastructure that business users can understand.

• This role is responsible for creating the logic that combines our raw production data that serves as Client source of truth.

• You will assume full ownership of reporting data, which includes maintenance, training, and education.

• This role is a cross functional role working with Product, Engineering, Member Services, Marketing, and Business Operations.

• You will make sure we are as smart as possible helping influence our business and strategy in order to make magic happen for our customers.

• They will partner will all areas of the organization to develop plans and manage spending in a way that aligns with our priorities and vision for growth. We're blushing.

 
location: Bentonville, Arkansas
job type: Contract
salary: $68.66 - 78.66 per hour
work hours: 8am to 5pm
education: Bachelors
 
responsibilities:

What are the day-to-day responsibilities?

• Campaign Performance Analysis: Analyze marketing and media campaign performance using key metrics such as impressions, clicks, conversions, and ROI to assess effectiveness and areas for improvement.

• Data Collection & Management: Gather, clean, and process large datasets from various marketing platforms (e.g., Google Ads, Facebook, programmatic channels) to ensure accuracy and consistency in analysis.

• Developing Attribution Models: Build and refine multi-touch attribution models to determine the contribution of different media channels and touchpoints to overall conversions and sales.

• Predictive & Prescriptive Analytics: Use statistical and machine learning techniques to forecast future trends, customer behavior, and campaign outcomes, and recommend actionable strategies for optimization.

• Running A/B and Multivariate Testing: Design and execute A/B tests and experiments to assess the impact of different media tactics, creative, and targeting strategies on performance.

• Reporting & Dashboards: Create and maintain automated dashboards and reports that provide stakeholders with real-time insights into campaign performance, media efficiency, and audience engagement.

• Collaborating with Cross-Functional Teams: Work closely with marketing, media, finance, and product teams to translate data insights into actionable strategies and align them with broader business goals.

• Media Mix Modeling (MMM): Assist in the development and interpretation of Media Mix Models to determine the optimal allocation of marketing spend across various channels.

• Advanced Audience Segmentation: Perform deep-dive analysis to identify key audience segments, optimize targeting, and improve media personalization strategies.

• Staying Updated on Industry Trends: Continuously research emerging tools, technologies, and methodologies in analytics, marketing, and media to ensure the use of best practices and innovation in the analytics approach.

 
qualifications:

• Experience level: Experienced
• Minimum 3 years of experience
• Education: Bachelors (required)

 
skills:

Business Intelligence

Python/SQL

Presentation Skills

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

This posting is open for thirty (30) days.