Brand Marketing Manager - Inogen

Job Summary:

The Brand Marketing Manager is responsible for leading the development and execution of best-in-class, strategic omni-channel communications strategy to drive market share growth and improve business revenue and profitability. This individual will lead the implementation of all marketing related plans and activities including marketing mix assessment, demand generation, corporate communications, and new products launches for the US market in the prescriber channel and work closely with the global marketing team.

Responsibilities:

• Continuously assess the voice of the customer and collaborate with the sales team to analyze market trends and customer preferences to inform marketing plan and campaigns.
• Develop and execute marketing plans encompassing the strategies and tactics to support the sales team’s efforts in generating leads and closing deals.
• Develop and execute best-in-class, strategic omni-channel communications plans in collaboration with internal stakeholders.
• Manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand.
• Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand.
• Reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns.
• Leads the development, curation, and deployment of marketing content.
• Translates marketing initiatives into specific projects and actionable plans.
• Support and guide the marcom team in developing and creating campaigns that drive brand awareness, consideration, conversion, and marketplace differentiation while also elevating the Inogen brand.
• Oversee downstream marketing communications to ensure maintenance of brand identity and tone of voice.
• Collaborate extensively with global Marketing & Portfolio organization to ensure seamless execution of the Global marketing plan, new product launches, and phase out of products.
• Collaborate with the marketing portfolio team by offering valuable customer insights and assisting in the creation of customer journey maps supporting value propositions creations.
• Develops, monitors, and controls marketing budgets and forecasts, and assess the marketing media mix (model) to evaluate cost effectiveness and results.
• Assist the training team in developing and executing sales team training programs.
• Manage campaign budgets, set KPIs, and track ROI against spend.
• Estimates resourcing needs for the marketing team and operates within approved budgets.
• Build, maintain, and communicate the rolling product marketing launch calendar to Sales, Product, Manufacturing, and leadership teams for all assigned launches and product lines, aligning timing, marketing mix, and level of investment for each.
• Maintain regular and punctual attendance.
• Comply with all company policies and procedures.
• Assist with any other duties as assigned.

Knowledge, Skills, and Abilities:

• Experience in marketing strategy and execution.
• Experience in downstream marketing.
• Experience marketing to various audiences; physicians, nurses, pharmacists, office/practice-based physicians, IDNs, hospitals, and DMEs.
• Proven track record of developing and executing online and offline marketing strategies.
• Proven track record of effectively managing marketing budgets.
• Excellent project management skills.
• Ability to use data to inform strategy.
• Advanced knowledge/proficiency in Microsoft Office.
• Willingness to travel ~30% (domestically and internationally).
• Must have strong work ethic.
• Attention to detail is required.
• Effective conflict resolution.
• Solutions-oriented problem solver.
• Ability to effectively interface with different departments within the company.
• ility to interact with internal and external clients at all levels of the organization.

Qualifications:

• Bachelor’s degree in marketing, business, or communications required.
• Advanced degree (MS/MBA/MA) preferred.
• 8 – 10 years marketing experience, required including 5+ years’ experience in MedTech / Pharmaceutical marketing, including omni-channel marketing.
• 3+ years of supervisory experience preferred.
• Advanced knowledge/proficiency in Microsoft Office required.