Brand Strategist - Instasks App platform

Instasks App is a Professional Concierge Service. The app provides top-tiered professionals and clients with an online platform. Our unique approach to building an App is to give the client and the provider instant bookings and an easy process of all services: For example, client requests for quick tasks and large projects. Providers receive custom requests for their specialized skills. The app takes care of all invoicing between client and provider with a detailed invoice. And book all the confirmed jobs. We track providers' locations for the client's en route to any job.

We created a portal platform to guide you in listing your professions. The platform provides you with schedules, invoicing and credit card processing are all part of the enhanced technology. Clients will have a choice to give the providers reviews and star ratings to ensure our elite services when booking on our app. Our mission is to help all providers strive to achieve their financial and independent goals. To have more time with their families and create a brighter future for all.

The App offers opportunities to providers over the age of 18 and, by law, over the age of 21 for any tasks serving liquor. Build your future with a secure & safe platform. Be your own boss by choosing the TASKS that best suit your schedules and be available to work when you want to work. Build your income to help increase your revenue. Book tasks that are within a 15-mile radius. Our language preferred gives you better communication skills during your tasks. Our client's and providers' health & well-being are our highest priorities.

BACKGROUND CHECK POLICY: All providers accountants go through an extensive (background check) through a third party company. The certificates they receive are in place to ensure the provider and client feel safe. The document you receive from the third-party background company can be given to any job you are applying for. Our policy states all providers must go through a third party background check only after you are confirmed for a job. We request you do not go through the background check link until you are confirmed for any jobs.

ETIQUETTE TRAINING POLICY: Each provider will go through etiquette training to ensure that every provider is a friendly and well-mannered individual. We are poised to give our clients the very best in professional service. Our platform should leave no room for laxity as we work hard to bring the very best to our customers.

SKILLS AND ABILITIES: Requires working from detailed instructions and occasional independent decision-making. Ability to read, analyze and interpret documents such as safety rules, operating and maintenance instructions, or procedural manuals.

We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.

Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.

You will ensure our brand message and tone are consistent across all online and offline channels.

Responsibilities

• Gather feedback from sales and analyze consumer behaviour to define our company’s positioning.
• Craft our differentiation strategy.
• Create guidelines that define our company’s voice both online and offline (including terminology and slogans).
• Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners).
• Conduct competitive research to identify our strengths and weaknesses.
• Design promotional campaigns for new products and markets.
• Develop our social media strategy.
• Assess the performance of our advertising campaigns and events.
• Analyze market trends and identify new opportunities and challenges.

Requirements

• Work experience as a Brand Strategist or similar role in Marketing.
• Portfolio of brand-building projects is a plus.
• Excellent understanding of the full marketing mix.
• Experience developing marketing strategies based on market segmentation.
• Data-driven thinking, Creativity.
• Communication and writing skillsBSc/MSc in Marketing or a relevant field.