Brand Strategy Manager - Brightspeed

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.  

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!  

We are looking for a dynamic and experienced Brand Strategy Manager to lead and develop brand initiatives for Brightspeed. In this role, you will drive brand positioning, awareness, brand reputation, and market growth through innovative strategies. You will be required to have a deep understanding of the telecommunications landscape, consumer behavior, and trends to deliver compelling brand experiences across multiple channels.

As a Brand Strategy Manager, your duties and responsibilities will include:

• Brand Strategy Development: Evolve, implement and drive internal education of a comprehensive and comprehensive brand strategy
• Market Analysis: Work closely with our consumer insights and competitive intelligence team to obtain thorough market research, competitor analysis, and customer insights to identify trends, challenges, and opportunities
• Positioning and Messaging: Develop and maintain clear brand positioning, ensuring consistency in messaging across all platforms and customer touchpoints
• Cross-functional Collaboration: Work closely with product development, marketing, and sales teams to ensure brand strategies are integrated across all departments and are aligned with business objectives
• Brand Campaign Strategy: Lead the development, use, and implementation of brand campaign and established brand character across both internal and external communication channels including but not to paid media, e-comm, CRM, local marketing, internal comms
• Brand Performance Metrics: Define and track key performance indicators (KPIs) related to brand health, awareness, reputation, and growth. Provide regular reporting and insights to leadership on the effectiveness of branding efforts.
• Agency and Vendor Management: Manage relationships with external agencies, designers, and vendors to ensure brand alignment and high-quality execution of campaigns
• Innovation and Trends: Stay current on industry trends, emerging technologies, and customer preferences to continuously innovate and improve brand strategies

WHAT IT TAKES TO CATCH OUR EYE:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus
• 7+ years of experience in brand management or marketing, preferably within the telecommunications or technology sectors
• Strong understanding of telecommunications products, services, and market dynamics
• Proven ability to develop and execute brand strategies that drive market share and brand equity
• Experience in managing cross-functional teams and collaborating with external partners
• Strong analytical skills with experience using data to drive decision-making
• Excellent communication, presentation, and interpersonal skills
• Ability to manage multiple projects and priorities in a fast-paced environment
• Experience implementing integrated campaigns

BONUS POINTS FOR:

• Experience in branding in the telecommunications industry or with a startup
• Knowledge of emerging technologies and their impact on the brand

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WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Diversity, equity and inclusion are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer/Veterans/Disabled

For all applicants, please take a moment to review our Privacy Notices:  

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice