Business Development Manager - ISMG - Information Security Media Group
Princeton, NJ 08543
About the Job
Our Story
ISMG is a global intelligence & education firm & premier media organization dedicated solely to cybersecurity, information technology, artificial intelligence, & operational technology. With a diverse portfolio of over 20 brands, 38 digital media platforms, & more than 400 in-person & virtual events held annually, we connect with a global audience of over 1.8 million subscribers.
We’re able to leverage our advanced industry knowledge & vast network of media properties to provide customers with a variety of customized, targeted solutions to meet their unique organizational & marketing needs. Our portfolio of branding solutions includes Digital Marketing & Advertising, Global Events, Co-Branded Content, & Custom Research.
We’ve evolved even further the last few years & have grown into a vast conglomerate of business units ranging from cybersecurity training & human risk management, executive membership offerings, digital marketing agency services, intent-based intelligence, & more.
The Opportunity
ISMG’s Sales Division is the heartbeat of the organization & the work this team does is essential for our continued growth & success. As a Business Development Manager, you will focus on targeting enterprise organizations within the cybersecurity industry, aiming to understand their unique organizational & marketing needs & position the value of our solution offerings accordingly.
In this role, you will be responsible for generating new business leads by conducting in-depth market & territory research, identifying executive level decision makers within target accounts, engaging prospects through various cold & warm outreach tactics, pre-qualifying opportunities, & initiating the sale-cycle by setting appointments for our strategic team to execute on & continue driving through the funnel towards closing.
If you have a passion for winning, an appetite for learning, & a desire to accelerate your career within the cybersecurity & marketing industries, we want to speak with you!
What you'll be doing
What you’ll bring for success
ISMG is a global intelligence & education firm & premier media organization dedicated solely to cybersecurity, information technology, artificial intelligence, & operational technology. With a diverse portfolio of over 20 brands, 38 digital media platforms, & more than 400 in-person & virtual events held annually, we connect with a global audience of over 1.8 million subscribers.
We’re able to leverage our advanced industry knowledge & vast network of media properties to provide customers with a variety of customized, targeted solutions to meet their unique organizational & marketing needs. Our portfolio of branding solutions includes Digital Marketing & Advertising, Global Events, Co-Branded Content, & Custom Research.
We’ve evolved even further the last few years & have grown into a vast conglomerate of business units ranging from cybersecurity training & human risk management, executive membership offerings, digital marketing agency services, intent-based intelligence, & more.
The Opportunity
ISMG’s Sales Division is the heartbeat of the organization & the work this team does is essential for our continued growth & success. As a Business Development Manager, you will focus on targeting enterprise organizations within the cybersecurity industry, aiming to understand their unique organizational & marketing needs & position the value of our solution offerings accordingly.
In this role, you will be responsible for generating new business leads by conducting in-depth market & territory research, identifying executive level decision makers within target accounts, engaging prospects through various cold & warm outreach tactics, pre-qualifying opportunities, & initiating the sale-cycle by setting appointments for our strategic team to execute on & continue driving through the funnel towards closing.
If you have a passion for winning, an appetite for learning, & a desire to accelerate your career within the cybersecurity & marketing industries, we want to speak with you!
What you'll be doing
- Developing a high level understanding of ISMG’s offerings across business units, & a strong base level knowledge of the cybersecurity landscape, to elevate prospecting communication with clients.
- Identifying & securing sales appointments with target customers through diligent & targeted outreach via cold-call, email, & networking tactics.
- Establishing, developing, & maintaining positive business relationships with clients.
- Achieving agreed upon KPIs, metrics, & performance outcomes within schedule.
- Executing the initial business development stages of ISMG’s integrated sale cycle which includes:
- Prospecting & Account Mapping
- Lead Generation & Nurturing Campaigns
- Opportunity Qualification & Appointment Setting
What you’ll bring for success
- A Bachelor’s degree or Master’s (preferred) in Professional Sales, Marketing/Advertising, or related field(s)
- 1-3 years of professional experience in a Business Development and/or Sales Development role targeting new customers within a B2B landscape
- Experience targeting C-suite and/or other executive decision makers of enterprise-level organizations, ideally within Marketing, Branding, or Research/Content divisions
- A marketing background and/or comprehensive knowledge/demonstrated understanding of digital marketing solutions & industry trends
- Strong interpersonal & communications kills & a demonstrated ability to establish productive, professional business relationships
- Formal training in one or more sales methodologies such as MEDDIC, Value Selling, Challenger Selling, Sandler, etc. is preferred
- Familiarity with Salesforce & CRM practices
- Outstanding time management, prioritizing, & organizational skills
- Willingness to learn & apply feedback to improve performance
- A solution-oriented & results-driven mindset with a desire to make a true impact
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Source : ISMG - Information Security Media Group
