CPG Marketing Director (Bilingual in Korean and English) - DHD Consulting

Salary Range: $150,000-$175,000

Job responsibilities:
-Responsible for short-term and long-term category strategies for Asian Foods category in US and
global markets in Canada and Europe across all channels in Club, Retail, Food Services.
-Maintain a strategic multi-year plan and roadmap to support category growth and profitability
targets and deliver compelling product/category messaging and positioning.
-Collaborate with cross functional stakeholders in Sales, SCM, R&D, Operations for product
innovation roadmap, planning, commercial and distribution strategies, and any potential product
issues.
-Lead the development of annual marketing plan for the categories, through deep consumer
insights including consumer needs, buying preferences, and macro trends. Partner closely with
stakeholders to drive results.
-Track the life cycle of the product and recommend adjustments to the products as needed.
-Gather and analyze consumer satisfaction, competitor actions, sales performance, impact of
promotional programs and other marketing programs to rationalize the product line portfolio
and adjust as needed.
-Work collaboratively with cross-functional depts, including SCM, Operations, R&D, to ensure the
infrastructure is enabled to support the development process and overall product/category
strategy.
-Continually monitor and report on the market landscape using competitive analysis and
consumer insights to inform product decisions.
-Develop and maintain a dashboard of metrics to understand category performance (e.g.,volume,
profit); build data-driven narratives for Sales team for successful sales achievement.
-Lead quarterly business reviews to present to Leadership team.
-Manage and own P&L targets by categories and channels.
-Conduct product/category analyses and recommend new products and features to fill product
pipeline and meet company’s strategy and goals.
-Lead quarterly business reviews to present to the leadership Team.
-Manage and oversee a team.

Qualifications/Skills:
-Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration.
-MBA is a plus.
-Passion for food is a must!
-15 years of relevant work experience in brand or product innovation marketing (CPG
experience required) preferably in food industry. 5 years in Marketing Director/Sr. BM level.
-Excellent agility and problem-solving skills demonstrating the ability to work within ambiguity.
-Effective skills in build relationships cross-functionally to meet business goals and objectives.
-Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI,
Nielsen, and Spins.
-Excellent verbal & written communication skills and presentation skills
-Ability to accomplish tasks in a timely manner and meet deadlines.
-Ability to travel.
- Bilingual in Korean required

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