CREATIVE CONTENT AND DESIGN SPECIALIST FOR LIFESTYLE AND INFLUENCER MARKETING - University of Washington

Req #: 240303 Department: INTERCOLLEGIATE ATHELTICS Posting Date: 10/29/2024 Closing Info: Closes On 11/05/2024 Salary: $6,250 - $6,917 per month Shift: First Shift Notes: As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here. (https://hr.uw.edu/benefits/wp-content/uploads/sites/3/2018/02/benefits-professional-staff-librarians-academic-staff-20230701\_a11y.pdf) As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills, and dedication to build stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits, and natural beauty. **The Intercollegiate Athletics has an outstanding opportunity for a Creative Content and Design Specialist for Lifestyle and Influencer Marketing to join their team.** Washington Athletics aims to inspire champions in competition and in the classroom. We exist to enrich the lives of students to positively impact our community and world for generations to come. Operating with the four core values of growth mindset, committed service, humility and grit, the Huskies choose to lead by example. All Husky Athletics staff make an **IMPACT** by committing to creating a purpose driven culture that impacts students and our greater community. We engage in **GROWTH** through dynamic conversations, embracing creativity, and recognizing that every challenge represents an opportunity to learn. We are a **COMMUNITY** who strive to create experiences for our stakeholders every single day. At our core is the belief that **INCLUSION** means creating spaces and places that reflect equity, advocacy and belonging for all. With over 650 student-athletes participating in UW's 22 sports programs, the department of Intercollegiate Athletics is committed to providing student-athletes with the ability to compete for national and conference championships while working toward a degree from one of the world's leading public research universities. For more detailed information, please visit our Washington Athletics Candidate Dashboard. ( https://gohuskies.com/sports/2023/8/26/ica-candidate-dashboard.aspx) **DUTIES AND RESPONSIBILITIES** This position will actively participate in and have independent judgment responsibility within the Intercollegiate Athletics Name, Image, and Likeness (NIL) program at the University of Washington for all ICA athletic teams. The position will report to the NIL Executive Director and require leadership and decision-making aptitude to allow for success under dual reporting structures with general direction under the Deputy Athletic Director for External Relations and Deputy Athletic Director for Revenue Generation and in collaboration with other creative and digital team members. The Creative Content & Design Specialist for Lifestyle and Influencer Marketing is primarily responsible for creating, ideating and executing a strategic approach for creative communications, multimedia and branding with a unique focus on digital and social media content in graphic design and mobile video creation specific to student-athlete lifestyle and influencer marketing experiences in UW's NIL framework. The position thrives on collaboration, working with numerous individuals across sports programs, digital content, and creative content specialists to recommend and execute creative strategies. This collaborative approach ensures a diverse range of perspectives and ideas, contributing to the overall success of the role. This individual has a range of responsibilities, which include lifestyle and action photography, video content creative (filming and editing), graphic design creative, social media engagement on official platforms, customer service, writing, and event management. The position advances the team through execution of goal development, collaboration and adherence to protocol as well as exemplary service and attention to detail in order to ensure that the organization is proactively servicing all audiences. **DUTIES AND RESPONSIBILITIES** Creative Content Creation (85%) + Uses independent judgment and creative technical knowledge to create high-level photo and video content that must appeal to a wide range of audiences and demonstrate expert understanding of the unique needs of each social and digital media platform. + Responsible for creating content and managing a broad communications strategy for 22 individual sports programs as well as the main Athletics digital platforms and in collaboration with UW multimedia rights partners, other collaborative partners, and Big Ten affiliates. + Create and reinforce strategic social media plans across the department and collaborate with major industry partners such as Instagram, Snapchat, TikTok, Facebook, Twitter and emerging platforms for cross-collaborative campaigns. + Be a thought leader across the department on rapid change within the photo, video and graphic creative industries and drive both the onboarding and implementation of emerging social and digital media platforms that will benefit UW now and in the future. + Partner with content staff to support the creation and execution of social and digital media strategies that enhance student-athlete influencer marketing opportunities within UW's NIL framework, as well as support evergreen content, branding, and recruiting efforts. + Lead one-on-one advising sessions with football student-athletes on branding and influencer activities. Provide education on a variety of topics, including brand management, NCAA rules, and ICA NIL policy. Serve as a point of contact for student-athletes on NIL-related topics. + Stay updated on the latest NIL trends, including legislative advancements, NCAA and Big Ten compliance regulations, agent and vendor landscape evolutions. + Participate in virtual and in-person recruiting meetings.Project Management (15%) + Communicate and collaborate with ICA staff to ensure appropriate monitoring of NIL activities related to eligibility and activities. + Liaison with UW Marketing and Communications regarding University marks issues. + Management of social app onboarding for student-athletes in collaboration with ICA content strategy staff. + Other duties may also be assigned. + Compliance with the rules and regulations of the University, the NCAA, the Big Ten Conference, the State of Washington and any other governing body is of paramount importance to the University. The overall responsibility of this position is for the successful operation of the program in full compliance with all such rules and regulations. As a condition of employment, the Employee shall be required to participate in rules education programs offered by the Department of Intercollegiate Athletics. **MINIMUM REQUIREMENTS** + Bachelor's degree and three years of relevant experience in athletic creative fields. **Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.** **ADDITIONAL REQUIREMENTS** + In-depth knowledge of digital, social, and current communications platforms; must be active in social media. + Exceptional video shooting on a wide variety of devices and editing skills on professional programs. + Familiarity with a range of industry creative platforms to capture video from live broadcasts and other repositories. + Exceptional Adobe platform skills. + Demonstrated experience in creating and implementing social media campaigns and creative. + Demonstrated track record of brand implementation campaigns across complex organizations. + Ability to manage multiple projects simultaneously along difficult timelines. + Proven ability to learn quickly, work efficiently in a fast paced environment and to skillfully distill/synthesize emerging information to senior level staff. + High level of personal integrity and ethics. + Demonstrated commitment to promoting and supporting an environment of diversity and inclusion. + Ability to work nights and weekends. **DESIRED QUALIFICATIONS** + Passion for intercollegiate athletics and an intuitive sense of trends in the digital and social marketplaces. + Bachelor's degree in graphic design, video, communications, sport marketing, journalism or related field. + Exceptional interpersonal skills with a high level of energy, charisma, enthusiasm, creativity and to be professional, yet able to have fun in the work place. + Ability to work as a member of a high performing team. **Application Process:** The application process may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select "Apply to this position". Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you access your "My Jobs" page. If you select to take it later, it will appear on your "My Jobs" page to take when you are access ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed. University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sexual orientation, gender identity, sex, age, protected veteran or disabled status, or genetic information.