| Job Description: | - This position will structure communications campaigns to achieve long-term and short-term organizational goals for the Astraeus Space Institute using digital and traditional channels and will analyze the effectiveness and establishment of the future direction of functional policies and programs.
- The communications manager is responsible for the creation, implementation, and coordination of comprehensive strategic communications plans, and will develop and implement a marketing strategy to inform, increase awareness participation and utilization of Astraeus Space Institute programs and services. The communications manager is responsible for leading and developing the Astraeus Space Institute’s branding strategy, as well as launching marketing and brand campaigns. This position will manage the development, production, distribution, and budgeting of promotional materials, both in digital and print formats, by working with internal creative teams, external vendors, and partners.
- The communications manager shall evaluate effectiveness of Astraeus Space Institute’s marketing and communication strategies and will make key decisions regarding the creative direction and marketing goals. Incumbent will benchmark with individuals and organizations outside the university community and will identify, interpret, and capitalize on marketing trends relevant to the Astraeus Space Institute.
- The communications manager will regularly communicate with stakeholders and the public through electronic and printed media, including through websites, annual reports, social media, and newsletters to Astraeus Space Institute members and community stakeholders. The incumbent will manage the brand of the Astraeus Space Institute, including all digital marketing channels (website, emails, digital displays, and social media platforms).
- The communications manager will develop campaigns to create and maintain high levels of interaction with Astraeus Space Institute media and oversee SEO and Google Analytics. This position collaborates with UF Research Communications and other relevant offices for technical and design assistance as needed for the Astraeus Space Institute’s web-based, online marketing presence, and print collateral.
- The communications manager ensures consistency and visual connection between print and online presence and maintains and updates Astraeus Space Institute brand book. This position coordinates facility signage and digital display campaigns and will manage marketing related archive files for the Astraeus Space Institute, including but not limited to media clippings, image files, design files, and back-up of all digital files. Incumbent is responsible for maintaining the quality and accuracy of the aesthetics, content and general format of outgoing communications via website and digital applications and provides targeted communications to Astraeus Space Institute members. Incumbent develops and implements training and provides support in the areas of marketing and promotions for Astraeus Space Institute members.
- The communications manager leads communication strategies and develops collateral for Astraeus Space Institute presentations and proposals, including presentations, budget proposals, and other event support. The communications manager coordinates staff to make sure all Astraeus Space Institute members are educated on and follow communication and marketing guidelines. The communications manager is also responsible for recruiting, hiring, training, managing and evaluating freelance media team members.
- The communications manager is responsible for gathering and providing launch timelines and updates from PI to media, including but not limited to internal displays, social and internal communications, and press release development.
- The communications manager will coordinate with leadership to develop and implement plans for Almetric optimization for promotion of members published works.
- This position shall perform other related functions as directed by supervisor including developing reports and handling special projects.
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| Preferred Qualifications: | - Proficiency with best SEO practices
- Proficiency with managing and creating content in WordPress
- Demonstrated experience in creating and executing strategic communications and marketing plans
- Demonstrate experience in brand management
- Demonstrated proficiency with graphic design software and Adobe Creative Suite (e.g. Photoshop, Illustrator, Canva, etc.)
- Demonstrated proficiency in social media platforms, effective management of campaigns and related social marketing analytics
- Must have a demonstrated strong track record in creating social media content for higher education, familiar with social media scheduling and digital marketing strategies.
- Familiarity with Meltwater, media monitoring, Boolean searches, and other social media management, social media intelligence and social media management software.
- Demonstrate ability to work with email communication platforms like Salesforce Marketing Cloud
- Knowledge of basic accounting and budget principles.
- Excellent oral and written skills.
- Must be reliable and able to adhere to weekly deadlines and have the ability to work independently and pro-actively to produce high-quality copy.
- Incredibly detail-oriented
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| Special Instructions to Applicants: | In order to be considered, you must upload your cover letter and resume. Application must be submitted by 11:55 p.m. (ET) of the posting end date. This requisition has been reposted. Previous applicants are still under consideration and need not apply. |
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