Community Outreach Director - The Country Club of La Cholla

Are you looking to work somewhere you can make a difference every day? Do you enjoy working with seniors? The Country Club of La Cholla seeks compassionate and caring individuals who are dedicated to supporting exceptional senior living experiences. Working at The Country Club of La Cholla means you are part of the family. Each day is an opportunity to make a positive difference in the lives of those around you.

Full-time benefits include:

• PTO (Paid Time Off)
• Daily pay
• Holiday Pay
• Health/Dental Insurance
• 401K
• Life Insurance
• Short and long-term disability
• Referral Bonuses
• Tuition Reimbursement
• Employee Assistance Program

Summary of Duties of the Community Outreach Director

The Community Outreach Director’s primary responsibility is to maintain or exceed budgeted occupancy and revenue largely via external sales functions. The Community Outreach Director position is responsible for business development and community relations as lead generation strategies. The Community Outreach Director partners with the Sales Director to develop and execute strategic sales and marketing plans to include marketing events as well as networking with local civic groups, businesses, and medical and nonmedical professionals.

Essential Functions of the Community Outreach Director

• Meet or exceed budgeted occupancy and revenue.
• Meet or exceed established Key Performance Metrics (KPI’s).
• Utilize The ENGAGE Experience sales process for internal and external sales functions.
• Partner with the Sales Director on the creation of Strategic Sales and Marketing Trimester Plans with support from the Executive Director, Regional Director of Operations, and Regional Director of Sales.
• Effective and successful execution of the Strategic Sales and Marketing Trimester Plans, specifically focusing on Sales & Marketing Strategies for lead generation.
• Appropriately plan and allocate marketing expenditures.
  Adhere to the GMI Brand Style Guide with utilization and creation of any public-facing materials and press releases.
• Maintain a current Competitive Marketing Analysis (to be updated at least twice each year).
• Pre-qualify sources of professional referrals in order to determine their eligibility to send qualified potential residents to the community.
• Establish and maintain a professional relationship with key figures that have the ability to make or influence referrals to the community.
• Conduct business development appointments, events, and presentations with key figures and their associates (i.e., physicians, medical professionals, rehabilitation hospitals, non-medical professionals, etc.) in order to build relationships and generate referrals.
• Supplement and substitute for Sales Director as needed by providing visits, responding to telephone inquiries, giving presentations, setting appointments with qualified prospects, and closing sales.
• Establish a flexible work schedule that supports the demands of the community outside of typical business hours as needed to provide visits, respond to telephone inquiries, give presentations, and set appointments with qualified prospects in order to close sales.
• Maintain accurate and current information within the CRM to include lead management as well as referral source management.
• Partner with the Executive Director to establish a sales culture within the community.
• Establish a thorough, working knowledge of base rates and care costs within assigned community and adjust with changes as necessary
• Maintain resident, associate, and community confidentiality and adhere to Residents Rights.
• Build strong, trusting relationships with community and company associates.
• Contribute to community relationships by demonstrating cooperation and professional conduct with residents, families, fellow associates, professionals, and vendors.
• Contribute to team effort by being flexible in work assignments by furnishing support, by taking initiative, and by understanding how this position affects and compliments all other community positions.
• Demonstrate a high level of organization, attention to detail, ability to meet deadlines, and timely communication.
• Support the mission, vision, and culture of the organization through positive communication and leadership.
• Additional tasks and duties as assigned.