Consumer Insight Strategist - Jeeter

Job Title: Consumer Insight Strategist
Department: Marketing
Reports to: National Marketing Director
Effective Date: 9/27/2024 

DreamFields is one of the top 5 cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. The company is very passionate about producing world-class marketing, high quality, innovative products, delivering unprecedented customer experiences, having cutting-edge operations, and curating an amazing company culture & thriving work environment. With over 1500+ employees we are proud to be one of the most loved employers in the industry. The company continues to experience exponential month-over-month growth as one of the fastest-growing companies in the cannabis industry and we have begun our aggressive national expansion to all the legalized cannabis states in the USA.  

Job Summary: The Consumer Insight Strategist will shape marketing strategies by analyzing consumer data and market trends. This role requires a strategic thinker who can translate consumer insights into actionable recommendations to drive product development, marketing, and engagement efforts.

Duties/Responsibilities:

• Conduct comprehensive research on market trends, consumer preferences, and competitive landscape within the cannabis industry
• Develop and implement qualitative and quantitative research methodologies to understand consumer needs, attitudes, and behaviors
• Analyze complex datasets to identify patterns and trends that will inform strategic decisions
• Collaborate with marketing, product development, and sales teams to translate insights into actionable strategies and recommendations
• Create and present detailed reports and presentations on consumer insights and market findings to key stakeholders
• Stay updated with industry developments, emerging trends, and regulatory changes that could impact consumer behavior
• Work closely with various departments to ensure alignment of consumer insights with overall business objectives

Education and Experience:

• Bachelor's degree in marketing, Business, Psychology, or a related field. Advanced degree preferred.
• 3+ years in consumer insights, market research, or a related field in consumer goods.
• Strong analytical skills with proficiency in data analysis tools.
• Excellent communication and presentation skills.
• Familiarity with cannabis industry trends and consumer behavior.
• Ability to work independently and in a team in a dynamic environment.

EEOC: DreamFields is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.