Content Marketing Specialist - Burnett Specialists

Seeking a Content Marketing Specialist to join our growing marketing team. This role will be key in driving traffic, engagement, and leads across all marketing channels, supporting high-impact campaigns during an exciting period of growth.

Job Responsibilities:

• Content Creation: Write, edit, and proofread engaging marketing copy to attract and convert prospects and customers.
• Inbound Marketing Support: Collaborate with the Digital Marketing Specialist to develop content that aligns with inbound marketing strategies and campaigns.
• Audience Research: Research and analyze target audience pain points to develop thought leadership content that supports the sales strategy, utilizing various formats such as video, infographics, and case studies.
• Cross-Channel Content Development: Produce high-quality content for all platforms including websites, email, and print.
• Content Management: Maintain and update a portfolio of marketing materials across digital and physical channels, supporting sales and brand awareness.
• Content Distribution: Distribute content across internal and external channels to engage key audiences.
• Lifecycle Marketing: Identify and create content tailored to different stages of the customer journey, supporting lifecycle marketing strategies.

Qualifications:

• 3-5 years of experience in digital marketing or content marketing.
• Bachelor’s degree in Marketing, Journalism, English, or equivalent work experience.
• Previous agency experience is a plus.

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