Content Writer - Launch That

At Launch That, we invest in our people, our work, and our community. For the fourth year in a row, we were recognized as a Top Workplace by the Orlando Sentinel! Founded in 2007 as a bold digital marketing startup, we've grown from two founders in a garage to a thriving team of nearly 100 digital, tech, creative, and content professionals in downtown Orlando.

We cover 100% of the premium cost for employee-only medical coverage for all full-time, benefit-eligible team members. We also offer 100% employer-paid short- and long-term disability insurance, competitive compensation, paid time off, 20 days of paid parental leave after 90 days, a 401(k) retirement plan, paid volunteer opportunities, and more! And because we believe in balance, all full-time team members get a paid company-wide holiday break from December 24th to January 1st each year.

Our hybrid work model reflects our dedication to collaboration and flexibility. We work from home on Mondays and Fridays, and come together in the office on Tuesdays, Wednesdays, and Thursdays to maximize creativity, teamwork, and connection. Life is dynamic, so we offer flexibility for the realities of childcare, doctor appointments, and homeownership.

Position Overview:

The Content Writer position creates a variety of content for our websites and occasionally for third-party websites. Responsibilities include conducting in-depth research on industry-related topics and executing content marketing strategies to enrich our websites with original evergreen webpages, blog posts, news articles, features, guides, white papers, infographics, and videos. Ultimately, the position delivers high-quality, succinct, fact-filled content that appeals to our audiences, attracts customers, and boosts brand awareness. This is not a management position. 

We are seeking a dynamic and creative content specialist to develop a wide range of high-quality, fact-filled materials for our websites and occasionally third-party platforms. The ideal candidate will conduct thorough research on industry-related topics and execute content marketing strategies to produce original evergreen content such as web pages, blog posts, news articles, features, guides, white papers, infographics, and videos. Your goal will be to engage and inform our audience, attract customers, and elevate brand awareness.

Key Responsibilities:

• Conduct in-depth research on industry-related topics to develop original content (combining high-quality online sources, interviews with experts, and peer-reviewed studies).
• Stay updated on the latest topic developments and trends by finding, reading, and understanding studies, news articles, journal articles, and press releases.
• Use SEO guidelines, creativity, and data-driven insights to write and rewrite content that will maximize web traffic, conversion, and online visibility in search results.
• Develop content marketing strategies with an understanding of the industry’s best practices.
• Produce accurate, clean, well-organized, and clear content for online consumption, including evergreen pages, blog posts, news articles, features, guides, and white papers for our websites and affiliates.
• Regularly recommend content ideas for yourself, such as infographics, videos, and topics for new pages, news articles, and blog posts.
• Have an understanding of customers’ needs and how to audit content on competitor sites and seek ways to fill content gaps on our websites.
• Have a clear, comprehensive understanding of the websites for which you write.
• Manage assignments using project management software.
• Focus on a topic on which you can start becoming an expert.
• Have an intermediate understanding of SEO tools.
• Have an intermediate understanding of HTML and styles used on our websites.
• Perform additional tasks and responsibilities as required to support the overall success of the department and company goals.
• Obtain one certification and/or membership to a professional organization relevant to the topics you cover.
• Proofread and self-edit content before submitting it to the editor for final approval to ensure it meets the page purpose, follows the brand’s style, tone and voice, is free of inaccuracies and errors, and is formatted correctly.
• Identify and alert your Content Manager to content errors and inconsistencies in brand voice and tone.
• Ensure content is not duplicated across our websites.
• Write content that leads to media mentions, media requests, positive reviews, testimonials, and links to our site on high-quality websites.
• Communicate with other writers and editors on the team and your Manager consistently.
• Inform the team on how to improve on-page content strategies.
• Ensure both content and SEO strategies are followed.
• Collaborate with the development and design team on new ideas to enhance content (graphics, imagery, tools, etc.)
• Develop content for paid, email, and social campaigns by crafting copy for emails, social media, and landing pages, ensuring messaging aligns with business objectives.
• Provide basic SEO to all that you write, including title tags, meta descriptions, hyperlinks to related pages and sources.
• Work across departments with web designers and SEO specialists to enhance the content you produce.
• Use interpersonal skills, problem-solving, and conflict resolution to navigate difficult situations.
• Participate in regular team meetings, project planning, and content prioritization & strategy discussions.

Qualifications:

• 2 consecutive years of experience in a professional writing environment; experience editing financial topics is a bonus.
• Portfolio of published articles on financial, retirement or insurance topics.
• Intermediate understanding of technical aspects of writing content for the web and an ability to learn more about them.
• Experience working in a CMS such as WordPress.
• Intermediate working knowledge of AP style.
• Ability to work with G-Suite applications, including Google Docs and Google Sheets.
• Ability to self-edit and apply editorial feedback.
• Experience doing research using multiple sources.
• Familiarity with keyword research and SEO.
• Agility and adaptability in a fast-paced environment.
• Excellent verbal and written communication skills.
• Expertise/skills in both learning and sharing.
• Professional and adept, with the ability to embrace technology and automation.
• Ability to problem-solve, prioritize, and analyze tasks.
• Adept at taking direction and applying it with accuracy and innovation.
• Culture champion:
  • An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise professionalism, autonomy and mentorship when approaching the responsibilities assigned below and in interactions with others.
  • A patient and strategic thinker with the keen ability to prioritize and focus.

Bonus:

• Bachelor's degree in Journalism, English, Advertising, Marketing or related field.
• Professional designations such as CFP, CPA, RICP, CFA.
• Professional experience writing about financial, retirement and/or insurance topics.
• Professional associations, memberships, certificates and/or certifications.
• Formal training in financial, retirement and/or insurance industries.
• Professional journalism experience.
• Owning/running a personal website or blog.
• Having a positive social media footprint.
• SEO experience:
  • Knowledgeable on current SEO trends, algorithm changes, and best practices to drive ongoing improvements.
  • Experience in developing content strategy briefs that outline necessary content elements for each page.
  • Ability to review live content and optimize SEO elements/metadata based on performance insights.
  • Conduct SEO research and competitor analysis to discover and act on new opportunities, such as gap analysis.
  • Design and implement effective internal linking strategies, including minor modifications to on-page content where necessary.
  • Creation of SEO reports and track/act on progress.
  • Carry out regular SEO maintenance tasks (fixing broken links, updating outdated information, etc.).
  • Suggest large-scale content updates to enhance SEO potential for high-value keyword targets.
  • Test and refine strategies to find innovative ways to boost visibility on key pages.

Why Launch That?

What makes Launch That stand out is our people and our drive to excel. Our vision is to build the most valuable digital brands by connecting people to extraordinary resources. Our core talent is exceptional, with many team members having over 10 years of experience in competitive digital industries. We’re a team that’s driven and focused on growth: we push each other to learn, innovate, and accomplish more than we thought possible.

Our culture is built on relationships, collaboration, and shared ambition. We host unique events throughout the year, celebrating our successes and each other. Giving back to the community is a core value, and we regularly donate our time and talents to local causes.

Our state-of-the-art office was designed to fuel creativity and collaboration. Whether it’s grabbing a coffee, taking a break in our game room with Xbox and arcade games, or enjoying our robust snack bar, our workplace reflects our belief that a great environment fosters great work.

If you're looking to grow, be challenged, and make an impact, Launch That offers the culture, community, and drive you need to thrive. Here, we’re always reaching for more, and we’re looking for people who are ready to do the same.

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