Coordinator, Consumer Public Relations, Wines - Wonderful Agency

You may know us as Wonderful Pistachios, FIJI Water, POM Wonderful, Teleflora, Wonderful Halos, or JUSTIN Wine, but we are all one Wonderful. The Wonderful Agency is the full-service, award winning, in-house agency that operates as exclusive creator of marketing, communications and brand experiences for these iconic brands and more.

The Coordinator, Consumer Public Relations for the Wonderful Company’s Wine brands will help showcase our handcrafted award-winning wines from some of California’s top growing regions, which include JUSTIN Vineyards & Winery in Paso Robles, Landmark Vineyards in Sonoma, and Lewis Cellars in Napa Valley.  

This position will support a dynamic team of public relations professionals to showcase the brands through a blended mix of media relations, social media, event activations, influencer relations and community outreach.   

The Coordinator will help manage event activations and maximize media visibility for the brands through the conceptualization and implementation of innovative, unique events and sampling opportunities with a focus on consumer food and wine festivals, industry trade events, entertainment-driven activations, and community events. This position will also work on further developing our influencer relationships, coordinate estate property visits, and will help the ongoing planning and growth of our social media.  

In addition to supporting the Wines brands, the Coordinator will contribute to the strategic and creative thinking for a portfolio of global brands. Part of a 20+ global internal communications team based at the Los Angeles headquarters, the Coordinator, Consumer Public Relations will report to the Director of Consumer Public Relations and sit within the Wonderful Agency, the Wonderful Company’s advertising and communications business unit that services the full iconic brand portfolio for The Wonderful Company, which also includes FIJI Water, Wonderful Pistachios, POM Wonderful, Wonderful Halos and Teleflora.   

• Staff branded special events, food and wine festivals, national and regional trade shows, media tours and integrations, red carpet events and sampling programs. This includes helping to serve as a brand spokesperson at events, as well as being on the ground logistics support.  

• Supports trade and consumer media relations efforts, influencer programs and outreach including media list development 

• Oversees media tracking and monitoring for the wine brands, packaging coverage and clips, and preparing seasonal and quarterly results grids 

• Develops event briefings and itineraries, press materials, case studies and other correspondence, as appropriate.  

• Oversees product inventory and allocations, as well as archives of photos, artwork, and media clip files. 

• Collaborates closely with brand teams and works cross-functionally with our marketing, advertising, research, and legal teams.  

• Assist in the development and execution of the influencer/celebrity outreach plan, focusing on building lasting and credible relationships with celebrity, cultural and influential tastemakers 

• Help build the organic social strategy for the brand to help showcase the lifestyle, people and properties behind each of the brands, this includes identifying UGC or owned images to share and drafting monthly social media editorial calendars.  

• Administrative responsibilities include scheduling meetings, brainstorm sessions, creating agendas and meeting recaps, daily media monitoring and reporting and other activities. 

• At least 1 year of communications experience including wine, hospitality or luxury brand PR experience (*ideal but not required) within an agency or corporate environment. 
• Bachelor’s degree, preferably in Communications, Journalism, Public Relations, English, Marketing, Events or Hospitality 
• Demonstrates a passion for media relations and ability to secure branded results 
• Skilled at event coordination and staffing  
• Adapts to change, is open to new ideas, and thrives in a fast-paced environment 
• Excellent project management skills with demonstrated ability to multi-task and prioritize  
• Accurate and consistent, and is well-tuned into attention to detail 
• Self-motivated team player that rises to the occasion and takes ownership of projects; acts as a solution provider 
• A creative and innovative mindset 
• Strong understanding of social media platforms  
• Knowledge of standard PR tools: MuckRack, PR Newswire/Businesswire, media monitoring services (preferred but not required)  
• Familiarity with Microsoft Office suite – Microsoft Word, PowerPoint, Excel etc.  
• Willingness to work non-traditional hours as many events occur in the evening and/or on weekends with up to 25% travel  

Pay Rate: $27.00-$29.00 per hour and may include a discretionary bonus.  Final compensation will be dependent upon skills & experience.

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. 
• Building a Healthy Society: We focus on improving the social determinants of a healthy society-quality education and medical care, economic mobility, and a healthy environment-to help build thriving communities. Wonderful CSR
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. 

Wonderful Agency is the full-service in-house advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television, web, print, outdoor, POS, mobile and social media), Wonderful Agency builds consumer awareness and relevance across The Wonderful Company’s brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms, while offering an environment that is far more entrepreneurial and fast-paced than a traditional agency. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners, business unit leadership, legal, strategy and other key stakeholders.

The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

To learn more about The Wonderful Company, its products, and its core values, please visit wonderful.com, or follow The Wonderful Company on LinkedIn, Facebook, Instagram, and Twitter. To learn more about The Wonderful Company’s corporate social responsibility impact, visit csr.wonderful.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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