Copywriter, Creative Services - Lakeland - Publix
Lakeland, FL
About the Job
Required Qualifications
- Bachelor's Degree in Communications or Liberal Arts or equivalent experience
- Three (3) years writing advertising copy
- Developing relevant and unique concepts that support marketing business objectives, align with creative strategy, and strengthen the Publix brand
- Highly skilled in concepting a variety of advertising elements (social media ads, video, OOH, POP, direct mail, posters, packaging, environmental signage, etc.)
- Knowledge of concept development process
- Knowledge of traditional and digital media channels (e.g., print, in-store, video, pre-roll, radio, TV, social and digital, adaptive/responsive websites, apps, mobile sites), including best practices, strengths, and limitations
- Knowledge of Marketing department workflow processes and project lifecycles
- Knowledge of marketing/ advertising industry and trends
- Knowledge of the Publix brand positioning and lines of business
- Knowledge of Publix target customer, retail environments, and purchasing behaviors
- Knowledge of business objectives
- Ability to evaluate creative work for effectiveness against established creative strategies and objectives
- Deep, broad knowledge of English and grammar, punctuation, and spelling
- High attention to detail and accuracy
- Strategic thinker and effective collaboration skills
- Effective communication and presentation skills
- Interpersonal skills
- Time management skills
- Passion for delivering great work and meaningful results
- Research skills
- Computer skills including Mac OS, Adobe Creative Suite, iWork Suite and Microsoft Office
- Occasional travel up to several days at a time with overnight stays
Preferred Qualifications
- Bachelor’s degree in Communications or Liberal Arts or equivalent experience
- Four (4) years writing advertising copy
Marketing
Source : Publix
