Demand Generation Manager, Executive Programs - Nexthink

Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from reactive problem solving to proactive optimization, Nexthink enables its more than 1,200 customers to provide better digital experiences to more than 15 million employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide.

Nexthink Adopt is transforming the digital landscape by empowering business leaders to harness the full potential of technology. Our platform enhances digital adoption through guidance, engagement, insights, and automation, boosting employee efficiency, providing executives with deeper visibility into digital usage, and maximizing the value of digital assets to drive successful digital transformation.

The Demand Generation Manager, Executive Programs, is responsible for executing and measuring integrated marketing campaigns designed to reach Executive-level job titles. This role will be pivotal in building and executing campaign strategy.

The ideal candidate is detail-oriented and collaborative, with the ability to build relationships with key stakeholders and internal leadership. The candidate should have a proven track record of executing marketing campaigns and collaborating with internal C-level stakeholders. It’s expected for this role to be the subject matter expert of their campaign tactics and understand demand generation best practices.

Responsibilities

• Work closely within the marketing organization to build and execute integrated marketing campaigns for executive audiences.
• Build relationships and work with Nexthink Executive leadership on speaking engagements, nurturing and other practices to run the Executive Programs.
• Provide the field teams information on tactics and collect feedback on activity.  
• Manage and monitor multiple campaign tactics simultaneously and adjust as needed to optimize results.
• Apply KPI’s, analytics and insights to drive continual optimization of campaign performance.
• Develop and manage project plans to ensure smooth, on-time delivery of marketing campaigns/initiatives
• Work with third-party vendors to execute and own tactics such as webinars, content syndication, direct mail campaigns, and more

#hybrid

• 8+ years of experience in B2B marketing, Executive marketing program execution experience preferred
• Proven success managing marketing campaigns and plans for high-growth, B2B Cloud/SaaS software companies
• Familiarity and comfort with tools within the marketing stack (such as Marketo, Salesforce, Drift, 6Sense, Pathfactory)
• Strong written and verbal communication skills, with the ability to work cross-functionally and with 3rd party vendors
• Must be detail oriented

We are 800+ employees strong in 21 countries across 8 different time zones speaking 60+ languages. We are positive, we get things done, we keep growing, and we are one team, we are Nexthink. We believe actions are stronger than words when it comes to diversity, inclusion, and equity in the workplace. Nexthinkers are multinational and multilingual, and come from all walks of life. We are committed to hiring a genuinely representative workforce that can create solutions and foster innovation for the modern digital employee experience.

Total Rewards @ Nexthink

At Nexthink, we offer one of the most comprehensive and generous benefits plans.  Your total rewards compensation package includes base salary and may also include a commission or performance bonus plan, as well as equity.  We provide our US employees with 100% covered company benefits that consist of health, dental, vision as well as access to life insurance, long-term disability, and accidental death/personal loss coverage. 

In addition, we offer: 

• ️ Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 15 days of holidays we offer), 11 company-paid holidays, and 3 extra days for volunteering.
• Hybrid work model that balances office and remote work, with structured onboarding to foster connections and team integration.
• Free access to professional training platforms to explore your interests and enhance your skills.
• Up to 16 weeks of paid leave for birthing parents/primary caregivers, 6 weeks for secondary caregivers.
• Plan for the future with a 401(k) plan featuring up to 4% company matching contributions, vesting immediately, to grow your retirement savings.
• Bonuses for referring successful hires after three months of continuous employment.

Base salary ranges are determined by country, role, level, experience, and skills. The range displayed on each job posting reflects Nexthink’s good faith determination of the minimum and maximum targets for new hire salaries across all US locations. Individual pay is determined by related factors, including job skills, experience, and relevant education or training, which may impact a final offer. Your Talent Acquisition Partner can share more about the specific salary range during the hiring process.