Developer Marketing Manager, Apple Arcade at Apple
Culver City, CA 90230
About the Job
SummaryPosted: Role Number:200572193The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries
It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts
Join us!
With Apple Arcade, players can enjoy unlimited access to over 200 incredibly fun games with no ads and no in-app purchases
From puzzle and adventure games to sports, racing, and multiplayer action games, everyone can count on finding something to love!
The Developer Marketing team drives successful, scalable developer marketing initiatives aimed at acquiring new players and retaining existing subscribers, with a specific focus on partnership with Arcade developers and partners
DescriptionAs a Developer Marketing Manager, you'll work with developers and partners to drive developer growth and success
You'll work collaboratively to design and execute launch and sustained engagement campaigns for Arcade's games, and create internal processes and tools to enhance performance across the catalog
This requires building effective relationships both inside and outside of Apple, and applying knowledge of Arcade and the gaming industry to advance Arcade’s goals through our developer ecosystem.Minimum Qualifications5-10+ years of partner marketing experience for a leading gaming company, including direct engagement with game developersDemonstrated success developing strategic, comprehensive gaming partner campaigns that drive business impactDeep experience with partner collaboration and account management, aligning goals and objectives externally and internally to execute a broad range of marketing initiativesProven ability to utilize data to guide marketing strategy, execution, and optimizationAbility to manage multiple projects and partner initiatives effectively and simultaneouslyOutstanding communication, organization, and interpersonal skillsKnowledge of and passion for mobile gamesPreferred QualificationsDemonstrated ability to build strong relationships across an organizationExperience negotiating and building strong relationships with brand/IP owners and licensorsExperience with end-user focused marketing campaign planning, execution and measurementStrong presentation abilities, written and verbal, to all levels of an organizationDegree in related field of study or equivalent experience preferredPay & BenefitsAt Apple, base pay is one part of our total compensation package and is determined within a range
This provides the opportunity to progress as you grow and develop within a role
The base pay range for this role is between $108,200 and $206,700, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs
Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan
You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition
Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation
Learn more about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.Apple is an equal opportunity employer that is committed to inclusion and diversity
We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics
Learn more about your EEO rights as an applicant.
It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts
Join us!
With Apple Arcade, players can enjoy unlimited access to over 200 incredibly fun games with no ads and no in-app purchases
From puzzle and adventure games to sports, racing, and multiplayer action games, everyone can count on finding something to love!
The Developer Marketing team drives successful, scalable developer marketing initiatives aimed at acquiring new players and retaining existing subscribers, with a specific focus on partnership with Arcade developers and partners
DescriptionAs a Developer Marketing Manager, you'll work with developers and partners to drive developer growth and success
You'll work collaboratively to design and execute launch and sustained engagement campaigns for Arcade's games, and create internal processes and tools to enhance performance across the catalog
This requires building effective relationships both inside and outside of Apple, and applying knowledge of Arcade and the gaming industry to advance Arcade’s goals through our developer ecosystem.Minimum Qualifications5-10+ years of partner marketing experience for a leading gaming company, including direct engagement with game developersDemonstrated success developing strategic, comprehensive gaming partner campaigns that drive business impactDeep experience with partner collaboration and account management, aligning goals and objectives externally and internally to execute a broad range of marketing initiativesProven ability to utilize data to guide marketing strategy, execution, and optimizationAbility to manage multiple projects and partner initiatives effectively and simultaneouslyOutstanding communication, organization, and interpersonal skillsKnowledge of and passion for mobile gamesPreferred QualificationsDemonstrated ability to build strong relationships across an organizationExperience negotiating and building strong relationships with brand/IP owners and licensorsExperience with end-user focused marketing campaign planning, execution and measurementStrong presentation abilities, written and verbal, to all levels of an organizationDegree in related field of study or equivalent experience preferredPay & BenefitsAt Apple, base pay is one part of our total compensation package and is determined within a range
This provides the opportunity to progress as you grow and develop within a role
The base pay range for this role is between $108,200 and $206,700, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs
Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan
You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition
Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation
Learn more about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.Apple is an equal opportunity employer that is committed to inclusion and diversity
We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics
Learn more about your EEO rights as an applicant.
