Digital Channel Strategist – Enterprise Marketing Services - Wells Fargo
WILMINGTON, DE
About the Job
About this role:
Wells Fargo is seeking a Digital Channel Strategist (Senior Lead Marketing Consultant) on our Enterprise Marketing Services team. Learn more about our career areas and business divisions at wellsfargojobs.com .
Enterprise Marketing Services manages core elements of the marketing ecosystem for the enterprise, including marketing channel strategy, governance, and optimization; marketing process execution and simplification; and key marketing technology platforms. In partnership with our customer data and analytics teams, the Enterprise Marketing Services teams enable the LOB Marketing teams to deliver their objectives through our owned channels (Public site, Mobile App, etc.)
The Digital Channel Strategist will be extremely savvy at analyzing digital channel strategies at a enterprise level that increase value generation through channels as a result of capabilities enhancement, optimization efforts to increase efficiency and efficacy of campaigns, and process improvements. A high level of consulting and advisory will be required to influence key stakeholders among senior-executive audiences.
In this role, you will:
Drive channel strategy and governance to maximize the impact of our marketing channels as enterprise assets
+ Lead the implementation of a strategic vision of personalized marketing at scale
+ Translate strategic vision into tangible strategic marketing programs, including generating recommendations for segmentation and messaging optimizations to increase personalization
+ Strive to continuously improve the customer journey and develop dynamic marketing across a range of products and services while evangelizing best practices
+ Operate enterprise-wide audience management, targeting, creative strategy, and personalization platforms
+ Enhance, gain alignment on, and implement data-driven channel strategies including placement rules, arbitration logic, contact frequency, etc.
+ Oversee cross-LOB campaign monitoring and prioritization through historical and scenario analysis
Advance channel effectiveness via the deployment of new capabilities for targeting, personalization, customer experience, and measurement/analytics
+ Provide planning, requirements, and expert consultation for new platforms, experiences, and methodologies
+ Lead the adoption of new capabilities via pilots and roll outs with multi-disciplinary teams
+ Measure impacts of new platforms and experiences on customer and business outcomes and identify areas of optimization
+ Support change management initiatives to socialize and train marketers on new requirements and processes related to channels capabilities enhancements
+ Provide thought leadership to marketing and non-marketing stakeholders
Educate stakeholders on the customer and business value of the channels and socialize strategic plans
+ Drive impact as an independent thought leader in defining, analyzing, and solving highly complex, interdependent problems, and will do so in a collaborative context with both internal upstream and downstream internal partners, as well as executive management
+ Champion one-to-one marketing, customer centricity, enterprise governance, and AI solutions as the underpinning of successful marketing across businesses and channels
+ Build and implement new routines and procedures needed to drive business outcomes and achieve target operating model, resulting in incremental marketing financial contribution through growth in personalization
+ Successfully navigate a matrixed organization leading complex, cross-functional initiatives with a high degree of autonomy
Required Qualifications:
7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
+ 4+ years of experience in marketing channel management, optimization, and analytics
+ Experience in financial services, especially banking
+ Experience leading teams who use advanced, enterprise-scale digital marketing technologies such as predictive analytics decision engines, Data Management Platforms, Customer Data Platforms, Dynamic Creative Optimization tools, Multi-Channel Attribution, etc.
+ Knowledge and understanding of concepts related to predictive modeling, AI, data science, analytics, simulation, and forecasting
+ Experience in personalization and journeys in multi-channel environments (online, mobile, email, call centers, brick-and-mortar)
+ Excellent written and verbal communication skills and the ability to present complex concepts into simplified solutions in a straightforward and understandable manner to multiple stakeholders, including senior leaders
+ Ability to achieve objectives requiring a high level of cooperation from cross-functional partners in other teams
+ Ability to deliver incremental business profit via marketing and to think critically about the next best opportunity
+ Ability to navigate ambiguity and create a pioneering playbook for others to follow rather than following rote steps
+ Ability to use storytelling skills to synthesize multi-dimensional, complex, and interrelated concepts and effectively communicate actions and outcomes
+ Knowledge and understanding of growth and loyalty marketing principles and marketing technology trend
Job Expectations:
+ Willingness to work on-site at stated location on the job opening.
+ This role offers a hybrid work schedule.
+ Ability to travel up to 10% of the time.
+ This position is not eligible for Visa sponsorship.
Posting Locations:
+ 301 S Tryon St, Charlotte, NC
+ 1445 Ross Ave, Dallas TX with ability to work at 250 E John Carpenter Frwy, Irving, TX within 2025
+ 150 E 42nd St, New York, NY
+ 2200 Concord Pike, Wilmington, DE
Required location(s) listed above. Relocation assistance is not available for this position
*Salary will vary based on work location.
Actual salary is determined by location, experience, and qualifications of the job.
New York City – Pay Range: $133,300 – 237,100 annually
Wilmington – Pay Range: $122,200 – 217,200 annually
Charlotte & Dallas – Pay Range: $111,100 – 197,500 annually
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$111,100.00 - $237,100.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs (https://www.wellsfargojobs.com/en/life-at-wells-fargo/benefits) for an overview of the following benefit plans and programs offered to employees.
+ Health benefits
+ 401(k) Plan
+ Paid time off
+ Disability benefits
+ Life insurance, critical illness insurance, and accident insurance
+ Parental leave
+ Critical caregiving leave
+ Discounts and savings
+ Commuter benefits
+ Tuition reimbursement
+ Scholarships for dependent children
+ Adoption reimbursement
Posting End Date:
29 Oct 2024
* _Job posting may come down early due to volume of applicants._
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo (https://www.wellsfargojobs.com/en/diversity/disability-inclusion/) .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy (https://www.wellsfargojobs.com/en/wells-fargo-drug-and-alcohol-policy) to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Req Number: R-409821
Wells Fargo is seeking a Digital Channel Strategist (Senior Lead Marketing Consultant) on our Enterprise Marketing Services team. Learn more about our career areas and business divisions at wellsfargojobs.com .
Enterprise Marketing Services manages core elements of the marketing ecosystem for the enterprise, including marketing channel strategy, governance, and optimization; marketing process execution and simplification; and key marketing technology platforms. In partnership with our customer data and analytics teams, the Enterprise Marketing Services teams enable the LOB Marketing teams to deliver their objectives through our owned channels (Public site, Mobile App, etc.)
The Digital Channel Strategist will be extremely savvy at analyzing digital channel strategies at a enterprise level that increase value generation through channels as a result of capabilities enhancement, optimization efforts to increase efficiency and efficacy of campaigns, and process improvements. A high level of consulting and advisory will be required to influence key stakeholders among senior-executive audiences.
In this role, you will:
Drive channel strategy and governance to maximize the impact of our marketing channels as enterprise assets
+ Lead the implementation of a strategic vision of personalized marketing at scale
+ Translate strategic vision into tangible strategic marketing programs, including generating recommendations for segmentation and messaging optimizations to increase personalization
+ Strive to continuously improve the customer journey and develop dynamic marketing across a range of products and services while evangelizing best practices
+ Operate enterprise-wide audience management, targeting, creative strategy, and personalization platforms
+ Enhance, gain alignment on, and implement data-driven channel strategies including placement rules, arbitration logic, contact frequency, etc.
+ Oversee cross-LOB campaign monitoring and prioritization through historical and scenario analysis
Advance channel effectiveness via the deployment of new capabilities for targeting, personalization, customer experience, and measurement/analytics
+ Provide planning, requirements, and expert consultation for new platforms, experiences, and methodologies
+ Lead the adoption of new capabilities via pilots and roll outs with multi-disciplinary teams
+ Measure impacts of new platforms and experiences on customer and business outcomes and identify areas of optimization
+ Support change management initiatives to socialize and train marketers on new requirements and processes related to channels capabilities enhancements
+ Provide thought leadership to marketing and non-marketing stakeholders
Educate stakeholders on the customer and business value of the channels and socialize strategic plans
+ Drive impact as an independent thought leader in defining, analyzing, and solving highly complex, interdependent problems, and will do so in a collaborative context with both internal upstream and downstream internal partners, as well as executive management
+ Champion one-to-one marketing, customer centricity, enterprise governance, and AI solutions as the underpinning of successful marketing across businesses and channels
+ Build and implement new routines and procedures needed to drive business outcomes and achieve target operating model, resulting in incremental marketing financial contribution through growth in personalization
+ Successfully navigate a matrixed organization leading complex, cross-functional initiatives with a high degree of autonomy
Required Qualifications:
7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
+ 4+ years of experience in marketing channel management, optimization, and analytics
+ Experience in financial services, especially banking
+ Experience leading teams who use advanced, enterprise-scale digital marketing technologies such as predictive analytics decision engines, Data Management Platforms, Customer Data Platforms, Dynamic Creative Optimization tools, Multi-Channel Attribution, etc.
+ Knowledge and understanding of concepts related to predictive modeling, AI, data science, analytics, simulation, and forecasting
+ Experience in personalization and journeys in multi-channel environments (online, mobile, email, call centers, brick-and-mortar)
+ Excellent written and verbal communication skills and the ability to present complex concepts into simplified solutions in a straightforward and understandable manner to multiple stakeholders, including senior leaders
+ Ability to achieve objectives requiring a high level of cooperation from cross-functional partners in other teams
+ Ability to deliver incremental business profit via marketing and to think critically about the next best opportunity
+ Ability to navigate ambiguity and create a pioneering playbook for others to follow rather than following rote steps
+ Ability to use storytelling skills to synthesize multi-dimensional, complex, and interrelated concepts and effectively communicate actions and outcomes
+ Knowledge and understanding of growth and loyalty marketing principles and marketing technology trend
Job Expectations:
+ Willingness to work on-site at stated location on the job opening.
+ This role offers a hybrid work schedule.
+ Ability to travel up to 10% of the time.
+ This position is not eligible for Visa sponsorship.
Posting Locations:
+ 301 S Tryon St, Charlotte, NC
+ 1445 Ross Ave, Dallas TX with ability to work at 250 E John Carpenter Frwy, Irving, TX within 2025
+ 150 E 42nd St, New York, NY
+ 2200 Concord Pike, Wilmington, DE
Required location(s) listed above. Relocation assistance is not available for this position
*Salary will vary based on work location.
Actual salary is determined by location, experience, and qualifications of the job.
New York City – Pay Range: $133,300 – 237,100 annually
Wilmington – Pay Range: $122,200 – 217,200 annually
Charlotte & Dallas – Pay Range: $111,100 – 197,500 annually
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$111,100.00 - $237,100.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs (https://www.wellsfargojobs.com/en/life-at-wells-fargo/benefits) for an overview of the following benefit plans and programs offered to employees.
+ Health benefits
+ 401(k) Plan
+ Paid time off
+ Disability benefits
+ Life insurance, critical illness insurance, and accident insurance
+ Parental leave
+ Critical caregiving leave
+ Discounts and savings
+ Commuter benefits
+ Tuition reimbursement
+ Scholarships for dependent children
+ Adoption reimbursement
Posting End Date:
29 Oct 2024
* _Job posting may come down early due to volume of applicants._
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo (https://www.wellsfargojobs.com/en/diversity/disability-inclusion/) .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy (https://www.wellsfargojobs.com/en/wells-fargo-drug-and-alcohol-policy) to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Req Number: R-409821
Source : Wells Fargo
