Digital Content and Community Specialist - Jim Burke Ford Lincoln

Job Description

Jim Burke Ford Lincoln is seeking a dynamic and creative Digital Content & Community Specialist to join our marketing team. We are looking for someone with an upbeat and energetic personality who thrives in a fast-paced environment. This individual will play a crucial role in shaping and executing our digital content strategy. As the Digital Content & Community Specialist, you will be responsible for producing high-quality content across multiple marketing channels for all our Jim Burke Ford Lincoln brands. This role requires an experienced professional with experience in creating content for businesses.

Key Responsibilities:

• Content Creation: Develop and produce engaging digital content for social media platforms, websites, email campaigns, and other digital channels.
• Content Strategy: Collaborate with the Marketing Director to create and implement a comprehensive content strategy that aligns with the company's goals and objectives.
• Social Media Management: Manage and maintain a consistent presence across all relevant social media platforms ensuring that content is fresh, engaging, and on-brand.
• Brand Representation: Ensure all content reflects the unique identity of Jim Burke Ford Lincoln and appeals to our target audiences.
• Collaboration: Collaborate with other departments, business partners, customers, etc. to gather and produce content ideas and ensure cohesive messaging, while also engaging with individuals to help them feel comfortable on camera and ensuring a natural, authentic presentation.
• Multilingual Content: Create and adapt content for Spanish-speaking audiences where necessary. Being bilingual in Spanish is a significant advantage.
• Analytics: Utilize social media reporting and analytics to track performance and refine content strategies as needed.
• Community Management: Experience in community management is preferred. The candidate should be adept at engaging with online communities, handling customer inquiries, and fostering positive interactions between the brands and its audiences.
• Ownership: Take full ownership of the content creation process, from conceptualization to final delivery, while staying current with industry trends and emerging platforms to make strategic recommendations for new content ideas, strategies, and platforms where we should have a presence.
• Additional Marketing Support: Assist with various marketing tasks and projects as assigned by the Marketing Director to support overall campaign goals and initiatives.

Qualifications:

• Proven experience as a Digital Content Creator, with a strong portfolio showcasing a range of content, particularly video.
• Business experience in content creation across various digital platforms, beyond personal use.
• Strong skills in video production, editing software, and social media management tools.
• Familiarity with social media platforms including Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, etc.
• Skilled at engaging with people on camera, and comfortable appearing on camera yourself.
• Experience with social media reporting and analytics is a plus.
• Exceptional communication skills, both written and verbal.
• Bilingual in Spanish is a plus.
• Strong understanding of digital marketing, social media trends, and content strategies.
• Ability to work independently and manage multiple projects simultaneously.
• Creative mindset with a keen eye for detail.
• A proactive attitude and the ability to take initiative.
• Highly organized with excellent time management skills.

Company Description

Become a member of a winning team that offers growth opportunities, excellent earning potential, and leadership that fosters engaged team members. Jim Burke Ford Lincoln is one of the top five Ford dealers in California and a recipient of the Ford Motor Company President’s Award—the highest honor bestowed upon a dealership. The dealership corporation was founded in 1913 and is one of the oldest in the nation. With almost 300 employees, our vision of “Building lasting relationships” has become the cornerstone of everything we do.

We are always looking for talented, self-motivated individuals to join our team. If you think you are ready to be a part of an exciting team, then we encourage you to continue with this job application!

Benefits

• An AWESOME place to work!
• Medical Insurance
• Dental Insurance
• 401(K) Retirement Plan 
• Paid Vacation
• Paid Holidays
• Paid Sick Time
• Company-Paid Life Insurance
• Generous Discounts on Sales/Service/Rental
• Voluntary Benefits
• Paid Training
• Uniforms (For applicable position)