Digital Content Creator - West Coast University

Summary:

• Reporting to the Director, Content & Strategy, the Digital Content Creator is responsible for creating and publishing engaging content for the company’s digital channels, including website, social media, email, print and blogs.
• The Digital Content Creator will work with the Director of Content & Strategy to develop and execute content strategies that align with the company's overall marketing goals.
• Will be a key member of the Marketing team and plays a vital role in helping the company achieve its marketing goals.
• The Digital Content Creator is a creative and innovative thinker with a passion for digital content creation.
• This is a Hybrid position where you will work 3 days/week in the Administrative office in Irvine and 2 days/week from your home office.

Responsibilities:

•  Pull together engaging content, carefully proof and edit content, then hand over for publishing or broadcast.
•  Design graphics and videos.
•  Capture, produce and edit video content that is specific for various channels including social media, website, emails, YouTube, etc.
•  Deliver professional, high-quality content to inform and engage various audiences, including prospects, students, alumni and internal stakeholders.
•  Collaborate with other team members to develop and execute content strategies.
•  Support other departments through collaboration on story ideas, content collection/production, etc.
•  Track and analyze content performance.
•  Research and write content on a variety of topics.
•  Knowledge of digital marketing concepts including SEO, social media marketing, and email marketing.
•  Familiarity with marketing automation tools and platforms.
•  Ensure that all content aligns with the college/university’s brand guidelines and maintains a consistent and compelling voice.

Education:

• Bachelor’s degree in Marketing, Communications, Business or related field.

Experience/Qualifications:

•  2+ years of experience in digital content creation.
•  Experience with social media marketing.
•  Ability to work independently and as part of a team.
•  Creative and innovative thinker and storyteller.
•  Experience with graphic design and video editing software.
•  Experience with storyboarding and planning for capturing video content as well as capturing the content.
•  Photography and videography experience.
•  Experience with content management and delivery while adhering to brand awareness.
•  Experience managing a large and consistently shifting editorial workload.
•  Experience with content management systems (CMS).
•  Experience with marketing automation software.
•  Familiarity with AP and Chicago style conventions, excellent spelling, and grammar skills.
• Strong understanding of SEO, social media, email marketing and paid advertising.

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