Digital Fundraising Manager - Rocky Mountain Public Media

Digital Fundraising Manager

Denver, CO

Rocky Mountain Public Media, Inc. (RMPM) is the parent company of Rocky Mountain PBS, KUVO JAZZ, and THE DROP. Over a million Coloradans turn to Rocky Mountain PBS, KUVO JAZZ and THE DROP to discover provocative and inspiring local, national and international programming; find diverse viewpoints; score front row center seats to world-class performances; and experience lifelong learning opportunities every month.

The Digital Fundraising Manager manages and oversees growth of digital fundraising and engagement programs by executing effective strategies and techniques via email, web, digital ads and other digital channels for the RMPM's portfolio of brands, including Rocky Mountain PBS, KUVO JAZZ, and THE DROP. The Manager will provide coordinated leadership of digital fundraising and engagement activities, developing and implementing marketing strategies to support fundraising across the organization.

Essential Duties and Responsibilities

• Liaise with internal teams and external vendors to develop, implement, and optimize digital campaigns that promote donor acquisition and engagement in support of increasing revenue goals

• Partner with internal teams in developing strategic digital plans that optimize fundraising and stewardship in support of overall donor and revenue goals

• Collaborate with internal teams and external vendors to create and implement the annual digital calendar and strategies to establish regular cadence of member communication and a robust plan for digital acquisition using email, paid search, display advertising and other types of digital acquisition

• Work with internal and external partners in the development of integrated digital campaigns, writing and designing content as needed

• Align and integrate digital strategies and tactics with print and other direct marketing campaigns in collaboration with the marketing team and external vendors

• Collaborate with marketing and creative services teams to ensure fundraising appeals are aligned with RMPM priorities and brand requirements

• Monitor and interpret program KPIs, revenue and engagement data, trends, successes, and outcomes and share timely, proactive, and ongoing results and insights with the team and other key colleagues

• Analyze effectiveness of digital fundraising campaigns and digital presence and help establish RMPM benchmarks and compare performance to industry benchmarks

• Manage testing plan and roadmap to optimize digital fundraising program and meet revenue, engagement, and other goals

• Perform regular audits of digital fundraising content to ensure evergreen content is continually monitored and refreshed to ensure the best digital user experience

• Collaborate with external vendors to update and optimize RMPM's digital (donation & email sign-up) form pages including recommending continual upgrades and innovations

• Partner with internal teams and external vendors to ensure the digital fundraising program is effectively, efficiently, and creatively utilizing both existing and new functionality to continually enhance and improve user experience

• Stay informed of industry best-practices and new, innovative practices, within public media, among nonprofits more broadly and in the commercial sector

• Other tasks as assigned and/or required.

Minimum Qualifications of Position

• Bachelor's degree preferred; 4+ years of experience in digital marketing/fundraising

• Proficiency with email platforms and CMS

• Proficiency with digital ad platforms, including Google Ads, Meta Ads and Connected TV (CTV)

• Familiarity with CRMs like Raiser's Edge

• Familiarity with analytical and data interpretation, statistical methodologies and tools used in testing and reporting, including Google Analytics

• Familiarity with content creation tools like Adobe Express and Canva a plus

• Familiarity with basic front-end development tech (HTML, CSS, JavaScript) a plus

• Experience writing fundraising copy preferred

• Experience working with external vendors preferred

• Excellent communication and collaboration skills

• Strong project management skills

• Understanding of and enthusiasm for public media a plus

ADDITIONAL Qualifications of Position

• Must be innovative, creative and willing to try new ideas

• Must be able to work both independently and as a collaborative and productive team member.

• Must possess strong interpersonal skills and the ability to work professionally and productively with people at all levels.

• Must possess exceptional time management, decision making and organizational skills.

• Must be detail-oriented with an ability to manage several projects simultaneously.

• Must have a demonstrated ability to work under pressure, meet deadlines, and work within established budgets.

PROCEDURE FOR APPLICATION: Persons interested in this position must apply at www.rmpbs.org/jobs. Please submit the following items:

• A cover letter detailing how the applicant's qualifications fit the needs of RMPM and information on how the applicant found out about the job opening.
• A resume detailing education, training, and employment experience.

Position will be posted at www.rmpbs.org/jobs until filled. No phone calls please. KRMA-TV/KTSC-TV/KRMJ-TV/KRMU-TV/KRMZ-TV and KUVO-FM/KVJZ-FM are licensed to and operated by Rocky Mountain Public Media, Inc. as non-commercial public television and radio.

Work Environment

This position works primarily in office, studio, editing, and/or field environments. This position must be able to work a flexible schedule with occasionally long hours including some evenings and weekends. Must be able to travel throughout the state and beyond, on occasion. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

The position requires the ability to lift and carry production equipment up to 50 lbs. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EEO

Rocky Mountain Public Media embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. As such, Rocky Mountain Public Media does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.