Digital Marketing Director - Customer Acquisition at Jobility Talent Solutions

• Execute comprehensive acquisition marketing strategies and tactics
• MarketWatch to drive subscriber growth and meet business objectives (volume and revenue).
• Manage a team of acquisition marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
• Achieve clear performance goals and provide team members with ongoing feedback and development opportunities.
• Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI.
• Spearheaded monthly subscription forecasting in conjunction with Finance, Data Analytics, and the wider team.
• Ensure owned channels (email, on-site), product experimentation, and paid media budgets deliver against subscription goals (volume and revenue).
• Work collaboratively with Product/Tech, News, Operations, Finance, and broader Marketing teams to come up with creative ways to drive subscription growth.
• Provide post-campaign analysis — drawing on successes and failures, in order to identify tactics that are delivering on business goals.

Qualifications

• MUST HAVE: 12+ years of results-driven digital marketing experience including a focus on customer acquisition- experience forecasting with Finance and Data teams a plus
• MUST HAVE: Experience managing a team- they will manage a team of acquisition marketing professionals, fostering a culture of innovation.
• MUST HAVE: Excellent communication skills- ability to work with senior-level marketing stakeholders.
• Experience working with product teams
• ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunities
• Hands-on experience developing and reporting on creative metrics and KPIs for business goals as well as process improvement projects
• Excellent planning, problem-solving, and analytical skills with the ability to evaluate and resolve challenges
• Experience seeking out opportunities for collaboration with the wider team and communicating effectively across department