Digital Marketing Manager - IDEX

Mission of the position

: To develop and implement effective marketing strategies for assigned Business Units that showcase the value and uniqueness of the products and services offered and to generate qualified leads and loyal customers. Mott is

a technology driven, high precision filtration company

trusted by the world’s best technical and performance brands across four core markets: _Medicine, Computing Power, Clean Energy, and Space Exploration_ . Our products can be found everywhere…including lifesaving medical devices, artificial intelligence, and missions to Mars! The company’s strategic vision is to

deliver technological breakthroughs

where none currently exist.

What makes this role a GREAT fit for you?

When you join Mott, a leader in the industries we serve, you’ll join an entrepreneurial, fast-paced team and play a key role in our company’s double-digit growth. Supported by the strength of our parent company, IDEX Corporation, we _inspire engineers to escape the ordinary_ to solve mission critical problems for our customers and have fun along the way. From customer support to new product development, ensuring world-class quality of our products is at the core of our strategy for success. You’ll work alongside smart, creative, motivated colleagues and have unlimited opportunities to learn, grow and contribute. If you're excited to be part of a winning team, you will be glad you applied here.

Key Responsibilities:

1. Develop and implement effective digital marketing strategies that showcase the value and uniqueness of the product. 2. Generate qualified leads and loyal customers. 3. Ensure all marketing material is in line with brand identity. 4. Oversee and coordinate creation and distribution of marketing content such as: blogs, collateral, social media posts, email campaigns and online ads. 5. Track and analyze performance and ROI of marketing campaigns using data and analytical tools. 6. Build strategic relationships and partnerships with key industry players, agencies and vendors.

Major Challenges:

1. Showcasing the value and uniqueness of the industrial parts and services offered by the company. 1. Identifying qualified leads and loyal customers. 2. Tracking and analyzing the performance and ROI of marketing campaigns through data and analytical tools. 3. Thorough understanding and effective communication of complex technical products and services all Business Units provide.

Expected Performance Outcomes:

1. Increase brand awareness and reputation of Mott Corporation as a global leader in filtration and flow control solutions. 2. Generate qualified leads and loyal customers in the target markets such as life sciences, aerospace and clean energy. 3. Support sales and business development teams with effective marketing strategies, tools and materials. 4. Manage marketing budget and ensure all marketing material is in line with brand identity and company values. 5. Track and analyze the performance and ROI of the marketing campaigns using data and analytical tools.

Required Experience:

1. Minimum 5 years experience in marketing, preferably in B2B. 2. Excellent communication, presentation and project management skills. 3. Ability to work independently and as part of a team. 4. Highly creative with excellent copywriting skills and a keen eye for design. 5. Strong analytical skills with the ability to interpret data and generate actionable insights. 6. Excellent communication skills with the ability to collaborate effectively with various stakeholders. 7. Up to date with the latest trends and technologies in the marketing field.

Skills:

1. Creative thinker with the ability to innovate and problem-solve. 2. Adaptable and flexible, with the capacity to work in a fast-paced and dynamic environment. 3. Professional demeanor, with the ability to represent the company to external stakeholders. 4. Team player with a collaborative approach to work.

Personal Attributes:

1. Reliable: Follows through on commitments. 2. Flexible: Results oriented and organized, copes and accommodates changes. 3. Humble: Accepts 100% responsibility for outcomes, shares credit, reflects on performance, and genuinely cares about people. 4. High Standards: Able to prioritize, a visionary in identifying operational improvements. 5. Persistent: Overcomes obstacles instead of complaining about obstacles.