Digital Marketing Manager - Inno Supps

Inno supps is one of the fastest growing DTC supplement companies in the industry. To reach the goal of our mission, we have committed to pioneering INNOvation by proving the most effective and healthy products on the market, free of artificial sweeteners, fillers, or harmful additives. We believe in fostering a community that embraces a lifestyle centered on vibrant health and enduring wellness.

We are looking for a Sr. Media Buyer who specializes in planning, implementation, and management of online ads, with a focus on optimizing large-scale online paid advertising campaigns through cross-channel attribution with an emphasis on Meta channels. We are looking for a dynamic and versatile individual to join our team who is comfortable with a generously high ad spend.

Job Duties:

• Managing high-spend Meta, Google, TikTok, and Taboola campaigns.
• Develop, refine, and manage online advertising campaigns.
• Strategize and execute various campaigns across different platforms to achieve maximum ROI.
• Analyze campaign performance data to uncover trends and provide strategic recommendations for enhancement.
• Proactively monitor and adjust campaign strategies for ongoing optimization.
• Collaborate closely with the marketing team to generate compelling ad content.
• Skillfully manage budget and bidding strategies to ensure optimal returns.
• Stay up to date on digital marketing trends and innovations, integrating them into our campaigns for increased effectiveness.

Requirements:

• In-depth knowledge of various ad platforms, including but not limited to Meta, and Google Analytics.
• 3+ years experience in managing significant, and high-level ($1,000,000.00 per month) advertising budgets with remarkable ROI on platforms such as Facebook and Instagram.
• High level competency using G Suite with an ability to produce reports and presentations from data analytics.
• 3+ years experience with campaign and creative optimization.
• Strong analytical skills with 3+ years experience using tools like Shopify and Klaviyo.
• Strong sales copywriting skillset.
• Strong analytical skills to interpret data and make informed decisions.
• 2+ years with a DTC Company.