Digital Marketing Manager at Innovative Renal Care

Digital Marketing Manager

The Digital Marketing Manager is responsible for creating and managing the activities and processes of IRC’s digital ecosystem, including websites, social media and digital marketing campaigns. This individual supports the development and implementation of digital marketing strategies and initiatives, analyzes performance data, traffic, and user metrics, and ensures the consistency of the brand’s digital tone and presence. This is a remote position.

Essential Functions
1. Create fundamental processes that grow online footprint through social media management for internal and external channels, content creation and calendaring, review and reputation management, SEO, and web analytics.
2. Serve as a subject matter expert on digital marketing programs and social media channels directed at B2B and B2C audiences.
3. Plan, execute and manage organic and paid digital marketing strategies including SEO, social media, paid search, display advertising, retargeting, geotargeting, and email marketing to engage B2B and B2C prospects.
4. Identify, analyze, and measure trends, performance, and behaviors.
5. Seek opportunities to reach targeted audiences, obtain engagement, and produce leads, supporting and driving organizational growth.
6. Collaborate with team members from across the organization to identify and recommend data driven opportunities to add value through digital channels.
7. Utilize strong project management, prioritization and proofreading skills to produce results that are timely, relevant and polished.
8. Design and build dashboards to measure performance and assist in managing the team’s efforts towards initiatives with the largest impact.
9. Provide regular cadence of reporting on the performance and learnings of digital initiatives.
10. Plan, execute, and measure A/B and conversion testing.
11. Make recommendations for development of landings pages, UX/UI updates, and integrations to enhance customer journey and user funnels.
12. Perform other duties as assigned.

Position Type, Expected Hours of Work & Travel
This is a full-time, remote position. Days and hours of work are Monday through Friday between the hours of 8:00 a.m. to and 5:00 p.m. Occasional travel may be required for special projects, events, and in-person meetings.

Required Education and Experience
- Bachelor’s degree in marketing or related field required.
- 5+ years of experience in a digital marketing role within a marketing department and/or agency required. Healthcare industry experience preferred.
- Strong interpersonal and communications skills necessary.
- Demonstrated ability to manage multiple projects simultaneously.
- Positive thought leader and team contributor.

Equal Opportunity Employer
 Innovative Renal Care is an equal opportunity employer and a drug free workplace.  All qualified We applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, or protected veteran status.  

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)