Digital Marketing Specialist - Mermet
Cowpens, SC
About the Job
Hunter Douglas is the world's leading manufacturer of window coverings and a major manufacturer of architectural products. We are a brand that you know and trust. With more than 100 years of innovation, we've defined our industry with proprietary products that deliver revolutionary style and functionality and can be found in millions of homes and commercial buildings globally.
As a member of the Hunter Douglas family of brands, Mermet is the leading innovator of sun control textiles. Our care for people propels us to design only the highest quality fabrics to comfortably control environments and create better places to live, work, and visit. At Mermet, we are committed to advancing the technology of shading solutions. Meet the brand driving an industry forward!
We are searching for candidates that are driven, intelligent, creative, and entrepreneurial. By offering challenging and accelerated opportunities for growth, powered by a shared hunger for success, we create a space for your career to thrive. In return for your expertise, we are committed to providing competitive and robust total compensation and benefit packages to ensure you feel valued. Our dream is to become the fastest growing, most loved, window covering company in the world. What's yours?
Position Overview
The Digital Marketing Specialist is an exempt position responsible for ideation, planning, execution, deploying, measuring, analyzing, and optimizing multi-channel digital marketing campaigns to increase awareness, traffic, engagement, and SEO across all media platforms. The specialist will write copy for paid, earned, shared, and owned content channels for Mermet USA; including, but not limited to email marketing, social media, blogs, news releases, landing pages, collaterals, etc. The specialist is responsible for coordinating, supporting, and executing social media content, posting, reports and analytics for the various campaigns for Mermet. The specialist also has a primary focus in the development and maintenance of digital media performance and provides detailed and summary reports on a regular basis. The specialist has experience in copywriting, social media marketing analytics.
What you'll do
- Copywriting for short and long form copy needs
- Graphic design
- Daily planning, creative development, coordination, execution, optimization of digital campaigns including digital display advertising, PPC, SEO/SEM, email and social marketing campaigns.
- Monitor digital media performance and clearly communicate progress among the team.
- Analyze data related to social media and online marketing campaigns.
- Attend trade shows, events, and customer meetings.
- Manage updates of Mermet's sample binder
- Oversee creative photography and videography projects.
- Collaborate with the marketing team to determine annual blog strategy based on search engine results and industry trends
- Write each blog according to SEO best practices and Mermet's brand tone of voice
- Write intentional copy for blogs, ads, websites and more.
- Create detailed outlines for each marketing campaign including social media posts, email, print marketing materials, and blog updates.
- Other duties as assigned.
Who you are
- Preferred to reside in the local North Carolina or South Carolina area.
- Four-year college degree preferred or equivalent experience.
- Ability to work well within a team environment.
- Excellent communication and interpersonal skills.
- Previous marketing experience.
- Excellent problem-solving skills.
- Multi-tasking abilities essential.
- Bilingual (Spanish/English) a plus
- 40+ hours per week, M – F, beginning between 7:00am – 8:00am.
- Ability to travel up to 15% of the time for training, trade shows, and meeting with customers.
What's in it for you
- Annual base salary range: $73K-$81K
- Bonus target range: 5%-10%
- Generous benefits package including medical, dental, vision, life, disability
- A company culture that prioritizes internal development and professional growth
- Time off with pay
- 401(k) plan with a degree of employer matching
- Paid parental leave
- Wellness programs and product discounts
Please note, all offers presented to candidates are carefully crafted to ensure market competitiveness, equity, and reflect the individual candidate's education, experience, skills and potential.
#LI-MS1
#LI-hybrid
Hunter Douglas is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.