Digital Media Specialist - LanceSoft Inc

Responsible for supporting the development and maintenance of a digital media strategy.
Responsible for leading digital marketing efforts, coordination of marketing campaigns, content management, monitoring traffic and responding to feedback.
Various digital properties include websites, apps, email, SMS and digital experience content.
Coordinates with business partners on the creation and development of digital content.
Writes, edits and reviews content while ensuring established contact standards are met.
Ensures that the digital media provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers.
Regularly manages an audit process across digital properties.
Designs digital media campaigns aligned with business goals.
Assesses engagement needs/problems, identify opportunities and implement business development strategies. Assists in coordination and orchestration of multi-channel campaigns.
Evaluates competitiveness in the market.
Makes recommendations for improvements based on research, analysis and best practices.
Analyzes feedback and problems through digital properties.
Collaborates with information systems and line of business representatives on critical issues and assists in problem resolution.
Documents project and strategy improvement opportunities.
Manages end-to-end digital projects.
Collaborates with information systems and line of business representatives to align projects with business goals.

Intermediate knowledge of internet/intranet technologies and website content design.
Good business writing, editing, time management, organizational, and multi-tasking skills. Strong analytical and communication skills. Microsoft Office.
Preferred Skills and Abilities :Web design knowledge.
Preferred Software and Other Tools : Adobe Creative Suite.