Director, Brand Management - The PCA Group

The PCA Group of Companies is a fully vertically integrated, tech-enabled, and truly omnichannel global distribution company for the worldwide beauty and wellness sector. Led by the founding family for over 30 years, our 1500-person team supports multichannel distribution to 150+ countries. Through our interwoven set of capabilities — investments, logistics, retail strategy, and marketing, among others — we empower our clients to cut through the noise in an increasingly saturated global market.

The Director, Brand Management will lead the brand management practice at the PCA Companies with a focus on continually elevating brand relationships and overall brand performance. The Director, Brand Management will oversee the development and success of a growing team of brand managers to foster a best-in-class client experience. The Director, Brand Management will establish strong departmental processes, review team business plans, and coach the team to ensure profitable, sustainable growth across the brand portfolio. The Director, Brand Management will build strong relationships with brands, partner vendors, retailers, and all associated internal departments to maximize sales and favorability for the PCA Companies. The Director, Brand Management will maintain a high level of initiative and proactivity in identifying both internal and external improvement opportunities and optimizations.

Job Requirements:

• Manage a team of brand managers – Mentor, coach, develop, and build the team.
  • Oversee team business plans, sales forecasts, purchasing plans, and marketing plans to ensure alignment with company/brand goals and overall company profitability.
  • Serve as the escalation point for all clients while growing existing accounts and reducing account churn.
  • Lead engaging and interactive workshops focused on developing brand management skills, enhancing client relationships, and brand-building strategies
• Manage brand relationships and performance – Balance goals for PCA and client relationships. Leverage strong communication skills, and de-escalation skills to foster positive, successful brand relationships. Manage brands personally as needed.
• Cross-functional leadership and collaboration – Work with other department leads, channel experts, and cross-functional teams to ensure alignment and cohesion with key company goals and projects.

Monthly Responsibilities:

• Maintain departmental reporting KPIs and valuable directional information for all internal leadership and stakeholders to guide their decisions. Continually demonstrate how the department is meeting or exceeding company objectives/KPIs.
• Track account portfolio success against monthly projections and actual KPI achievements.
• Share marketing performance and sales performance with internal leadership.
• Share monthly sales with the brand per growth vs. maintenance brand reporting structure.
• Be prepared to speak on brand performance at the cross-functional monthly budget meeting.
• Ensure brand-level profitability across the entire PCA brand portfolio.  Establish a solution and a trial period to increase performance if need be.
• Support team in growth plan creation in the brand’s approved markets, working closely with internal stakeholders to accomplish identified business objectives.
• Establish sales forecast, purchasing plan, and associated marketing activations in partnership with channel experts and the marketing team.

Quarterly Responsibilities:

• Lead and plan all territory and channel expansion opportunities per brand, along with marketing and promotional initiatives, inventory requirements, and associated creative needs.
• Provide strategic perspective on marketing launches and opportunities per brand.

Cross-Functional Responsibilities:

• Lead and work with the purchasing department to ensure proper stock quantities to support all territory & channel sales, taking into consideration sell-through trends, seasonality, and global marketing efforts.
• Lead and work closely with channel experts and all media specialists to establish realistic sales plans, forecasts, and relevant activations globally.
• Ensure executive leadership is briefed on any organizational learnings or systemic insights that could impact increased efficiencies and company profitability.

General Expectations:

• Deep and thorough understanding of brand distribution priorities, allowances, and restrictions.
• Deep and thorough understanding of brand positioning, guidelines, assets, and messaging. Most preferably in the health and beauty space.
• Deep and thorough understanding of brand selling points and POS materials.
• Awareness of relevant industry happenings, potential awards, and rising trends in the beauty space.
• Awareness and management of brand budget allocation and approvals.

Qualifications and Skills:

• Self-starter, solution-minded, highly organized, detail-oriented with exceptional organizational and follow-up skills.
• Ability to efficiently manage and prioritize multiple projects without sacrificing attention to detail.
• Ability to think strategically, conceptualize new ideas, initiate change, and react to a fast-paced environment.
• Strong analytical skills with the ability to coach teams on sales reporting and plan achievement.
• Charismatic individual with strong communication talents
• Data-driven, sales-oriented, and critical thinking skills.

• E-commerce mindset, with an understanding of the digital landscape.
• Experience with online platforms (specifically Amazon) is preferred.
• Experience with the beauty industry is preferred.
• Experience with Asana a plus.
• Ability to work a flexible schedule, including evenings, weekends, and holidays as needed.

Required Education and Competencies:

• Bachelor’s Degree or Equivalent Experience
• Minimum 3+ years of Marketing Experience
• Minimum of 3+ years of managing and leading a team.

Compensation:

• Compensation commensurate upon experience ($100,000.00 to $150,000.00).
• Medical, dental, vision, and 401K available on the first of the month after 60 days
• PTO
• Paid Holidays
• 401(k) with company match after 1 year of service

Equal Employment Opportunity Statement
We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. The PCA Group of Companies recognizes and values the benefits of a diverse workforce.