Director, Brand Marketing - Cinnabon - GoToFoods

The Director, Brand Marketing partners with VP to support brand strategy development and calendar planning, and leads execution of the integrated brand marketing, menu innovation & digital marketing plans to achieve sales and profit goals in a manner that continually enhances brand relevance, consumer engagement, and market share. This position collaborates cross-functionally and with external partners to implement and monitor the effectiveness of integrated marketing campaigns & events, national promotions, paid/earned/owned media, menu innovation, and initiatives to optimize the franchisee and guest experience to drive store traffic and profitability. This position has accountability for the marketing strategic plan, media & promotion performance optimization, menu innovation pipeline, and digital/off-premise acceleration by providing leadership, direction and support needed to achieve the teams' objectives. He/she will also serve as a lead responsible for partnering with functional centers of excellence (COE’s) to drive customer acquisition, growing guest frequency and regaining lapsed guests by creating best in class digital experiences through loyalty & off premise programs including loyalty rewards, online ordering, third-party delivery, and catering.

Education
Bachelor's Degree •Bachelor's degree in marketing, public relations, communications, business, advertising, or other related field of study preferred PrefMaster's Degree Pref
Work Experience
•8 years of experience in marketing, business administration, sales, or related field Pref •8 years of experience developing and executing marketing plans and programs Pref •5 years of leadership experience Pref •Retail, restaurant, food, or beverage experience Pref •Experience leveraging media, promotions, and public relations to drive results Pref
Skills and Abilities
•Working knowledge of developing and executing marketing plans across multiple platforms•Ability to analytically/statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends.•Ability to create program goals, messaging, communication, and overall event plans•Ability to mentor, motivate, and guide staff toward achieving goals; to drive accountability, to provide ongoing, thoughtful, constructive feedback effectively; and to recognize a job well done•Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholder•Ability to present to key stakeholders in a relevant and compelling manner•Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support


Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled