Director, Communications - Blue Ridge Hospice

JOIN THE BLUE RIDGE HOSPICE TEAM!

Blue Ridge Care works to optimize the quality of life and well-being for those members of our community affected by aging or dealing with chronic or serious illness. With a mission of brightening life’s journey for all whom we are privileged to serve, and a strategic goal to grow and expand our services to continue meeting the evolving healthcare needs of the community, Blue Ridge is “Caring for life.” 

Our core values – dignity, integrity, teamwork, innovation, diversity, and excellence – not only reflect our commitment to our patients and families, but also represent our dedication to fostering a diverse and inclusive workplace culture that encourages staff to embrace creativity, work together, practice empathy and compassion with each other, and utilize professional growth opportunities. At Blue Ridge, we call our staff “Future Makers” – everyone contributes to our collective organizational excellence and success, and the continued delivery of the life-changing care and services we provide those we serve.

DIRECTOR, COMMUNICATIONS – Position Summary

As the Director of Communications at Blue Ridge Hospice, you will play a leading role in shaping and executing our marketing communications strategy based on industry trends, consumer needs, research data and organizational priorities. Reporting to the Vice President, Communications, the director will develop and implement comprehensive strategies, policies, and process to inform and engage internal and external stakeholders. 

This is a hybrid role with the expectation to occasionally work onsite in Winchester, VA, as determined by VP, Communications.

DIRECTOR, COMMUNICATIONS – Essential Duties & Responsibilities

Strategic Communication:

• Assist VP, Communications in developing and leading the implementation of a comprehensive internal and external communications roadmap, ensuring effective engagement and stewardship of our valued donors.
• Ensure communications strategies align with business objectives to position the organization as a leader in hospice care.
• Establish and drive a multi-channel communications strategy that includes digital platforms, traditional media, and community engagement.

Internal Communications:

• Develop and implement internal communication strategies to foster engagement, alignment, and understanding among employees.
• Collaborate with key stakeholders on internal communications and change management initiatives.

External Communications:

• Assist VP, Communications in building, leading, and implementing strategies to promote and protect the organization’s brand and reputation.
• Assist VP, Communications in writing and distributing press releases, managing media relations and serve as organization spokesperson in the absence of the VP, Communications.
• Develop and execute a donor communications plan to nurture relationships and increase donor retention.
• Align communications with fundraising campaigns and events.

Leadership:

• Lead, inspire, develop, and manage a team of communication professionals and contractors.
• Ensure the team delivers business goals and objectives effectively.

Social Media Strategy:

• Oversee social media channels using a data-centric approach to enhance effectiveness and engagement.
• Integrate emerging technologies and innovative storytelling into social media strategies.

Content Management:

• Prepare and manage all communication materials, ensuring consistency and alignment with brand voice and messaging.
• Assist in the creation of digital video, audio, and print content that aligns with communication strategies and objectives.

Brand Integrity:

• Develop and maintain brand to ensure integrity across all communication platforms.

Performance Tracking:

• Track engagement across various communication platforms and make data-driven decisions to optimize strategies.

Budget Management:

• Create and manage the communications team budget, ensuring compliance with financial guidelines.

DIRECTOR, COMMUNICATIONS – Qualifications/Experience

• Bachelor’s degree required in communications, journalism, marketing, or related field. Master’s degree a plus. Equivalent experience and training may substitute for education.
• Proven experience (8+ years) of experience in marketing communications developing and implementing comprehensive communication strategies, including donor proposals and direct response (Healthcare, Nonprofit, Fundraising, preferred and Retail a plus). Experience (5+ years) managing a team.
• Proficient computer skills required. 
• Must be able to travel throughout the territory as needed.

DIRECTOR, COMMUNICATIONS - Benefits 

• Health Insurance 
• Dental Insurance 
• Vision Insurance 
• Retirement with Company Match 
• Paid Time Off 
• Paid Volunteer Time
• Thrift Shop Discount 

Blue Ridge Hospice is a non-profit, equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and patients served.