Director, Member Benefits - Tennessee Society of Association Executives

POSITION OBJECTIVE: Lead strategic direction, including operations, marketing and relationship management of corporate partnerships, state Farm Bureau relationships, and associated third-party consultant relationships as related to the Member Benefits program. Ensure national member benefit program growth through active prospecting and promotion.

REPORTS TO: Executive Director, Business Operations and Revenue Development

LOCATION: Washington, DC; eligible to earn telework 2 days/week

DUTIES and RESPONSIBILITIES:

• Evaluate and implement new opportunities for national member benefit corporate partnerships to strengthen the Farm Bureau brand and add value to Farm Bureau members.
• Manage and nurture state relationships through regular communication, providing state contacts with information and updates of current and future programs; strive to meet state Farm Bureau and member needs.
• Foster and maintain a relationship with state-specific member benefit partners, when appropriate, to support national sponsorships and represent the AFBF/AFBI brand.
• Lead existing national member benefit programs and corporate relationships and recommend steps for improvements to team leadership as necessary.
• Create and implement the strategic direction for promotion of national member benefit programs, working collaboratively with internal and external third-party marketing teams.
• Develop and establish annual marketing strategies and timelines with corporate partners to increase program sales and improve state promotion of member benefit programs.
• Establish and manage annual member benefits budget, including forecasting, quarterly reporting and payment tracking for each program and the overall annual budget.
• Evaluate member benefit marketing communication strategies with state Farm Bureaus, enacting changes as necessary based on feedback and effectiveness.
• Manage team projects, including consultants and support staff as assigned. Ensure projects stay on-time and on budget.
• Lead member benefit presence, promotion and corporate partner recognition at AFBF Convention, IDEAg Farm Shows, and other Farm Bureau meetings.
• Plan and lead member benefits meeting, in conjunction with the Senior Director of Membership and Organizational Development, at the AFBF Convention
• Engage with state Farm Bureau member benefit coordinators and corporate business partners; lead quarterly State Working Group (SWG) meetings and coordinate monthly state calls, wherever appropriate.
• Collaborate with AFBF IT staff and third-party IT contractors to oversee and manage business-specific technology solutions to streamline and improve data management and communications with state Farm Bureau staff, Farm Bureau members and business partners.

RELATIONSHIPS:

Partner and collaborate with state Farm Bureau staff, corporate partners, affiliate companies, outside service providers, AFBF staff and other organizations to achieve the responsibilities and goals of the position.

BENEFITS:

• Health, Dental, and Vision Insurance
• 401(k) and Pension Plans
• Group Term Life Insurance, supplemental coverage available
• Paid Time Off and Sick Leave
• Short- and Long-Term Disability
• Education Reimbursement Program
• Eligible for Company Paid Relocation

EDUCATION OR TRAINING REQUIRED:

• Bachelor’s degree in marketing, communications or a business-related field.

EXPERIENCE AND SKILLS REQUIRED:

• Minimum 10 years experience in a customer service focused environment, including proven success in marketing and communication.
• Exceptional relationship builder with a customer service mindset - strong interpersonal and leadership abilities with a results driven approach.
• Experience managing relationships between agribusiness companies and end consumers.
• Experience in planning, budgeting, forecasting and tracking multiple programs and stakeholders with proven time management skills.
• Effective verbal, written and presentation abilities.
• Ability to generate confidence and trust with all key stakeholders.

PERSONAL CHARACTERISTICS:

• Self-motivated leader with the ability to drive a high-performing business unit.
• Entrepreneurial and a creative differentiator. Strategically-minded, well-organized and disciplined. Agile enough to be strategic, yet hands-on enough to ensure connection with all stakeholders.
• Open-minded, dependable, honest and straight-forward in communications and actions; accountability and attention to detail is critical.
• Exceptional business acumen with emphasis in best-in-class customer service and marketing processes.

OTHER REQUIREMENTS:

• Travel as required – approximately 15-20%