Director, Social Marketing, Fenty New Development - Kendo Brands

Job Description

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• "Can Do" Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $157,646-$197,057 per year based upon a San Francisco location. Offered salary is dependent upon experience and location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for a month in the summer and July and December wellness/shutdown weeks for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, KVD Beauty, Lip Lab, Ole Henriksen.

Kendo Brands has a hybrid work model with three days in office and two days remote each week.

POSITION SUMMARY

As the Director of Global Social Marketing for Fenty Beauty (New Development), you will lead the Social team focused on building and driving global and localized owned and paid strategies for social marketing to deliver on creativity, community building, disruption, and business impact.

This role will bring Fenty's DNA to life across all social marketing touchpoints, from concept to execution, for our target audience(s). You will lead the creative & strategic vision for the Social team based on forward-thinking cultural trends, a high bar for aesthetics & quality, a consumer-first mindset, social & platform insights, data, and the evolving consumer and social landscape to stay at the forefront of the digital world. This role is highly collaborative and cross-functional, requiring work with multiple brand stakeholders and regional partners, including Influencer relations, Brand Management, eCommerce, Product Development, Education, Creative, International, and Brand Marketing.

This role is "part art and part science" - requiring strong analytical prowess, expertise, and passion for beauty. You have strong creative writing and verbal communication skills and feel comfortable working in a fast-paced startup environment with an agile, can-do attitude. You also have a strong sense for the cultural & psychological impact of beauty through a multi-cultural lens for audiences of varying backgrounds.

This role reports to the Vice President of Global Brand Management & Marketing for Fenty Beauty New Development.

RESPONSIBILITIES

• Lead the development & execution of best-in-class organic social strategy across all platforms. This includes content strategy, community management, campaign planning, and social calendars to support overarching brand strategies.
• Develop, lead and execute (when necessary) content creation and curation process.
• Ensure regional social strategies are aligned with design & strategy and executed according to global direction. Identify regional best practices to share globally.
• Create, deliver and continuously evolve the 'global brand social playbook.'
• Provide strategic guidance to brand marketing on campaign development, building holistic paid & organic strategies and content plans in partnership with the Director of Global Brand Marketing.
• Partner with the e-commerce team to support direct sales-driving initiatives
• Manage annual organic social budget, forecasting, planning, and tracking to optimize spend based on business objectives, negotiate budgets with teams where necessary,
• Be a strategic thought partner cross-functionally with Creative, Brand Management, eComm, and International teams to drive strategy, solicit input and derive insights to strengthen ideas. Share best practices, general guidance, and the implications of platform updates with broader groups. Be passionate, curious, and synthesize learnings into best practices to maximize exposure across owned and social/shared platforms
• Inspire content recommendations & strategies for vehicles outside of social.
• Partner with the Global Creative team to ensure brand campaigns are socially inspired and organic content is connected to the brand's multi-channel DNA.
• Oversee and lead reporting - data tracking, insights, analytics platforms, and competitive landscapes to refine and improve strategies continuously. Develop a data-driven model to share trends & insights with regional teams to support local initiatives.
• Coach, mentor, and inspire the team, providing creative inspiration & vision, insights, and context to help shape the business and develop your team.
• Maintain a pulse on pop culture, digital/social/tech innovation, emerging influencers, and content creators to disrupt continuously, constantly source new partners, align on concepts, and negotiate budget and timeline directly.

REQUIREMENTS

• 8-10+ years in Social Marketing for Beauty Brands
• Exceptional Leadership Skills (proven experience coaching, inspiring, and leading a team)
• Passion for the beauty industry and social marketing
• Proven track record/portfolio of ideating and delivering social campaigns that drive impactful results
• Deep understanding of social media platforms: Instagram, TikTok, YouTube, Twitter, Threads, Pinterest...and what's next
• Passion for quickly sourcing and embracing the latest in digital and social technology to keep up with the fast-paced, evolving digital world
• Strong creative eye for disruptive content that translates to beauty
• Strong qualitative and quantitative analytical skills
• Flexible and positive attitude; able to work independently and within teams and thrive in a fast-paced, evolving environment
• Must have a curious mindset with a passion for continuously testing, learning, and pushing the boundaries to drive innovation and disruption
• Ability to lead and influencer without direct authority plus effectively navigate ambiguity
• Must be a collaborative, agile, accountable, kind, and welcome change
• Familiarity with social media management tools: analytics and scheduling platforms (e.g. Simply Measured, Later, Dash Hudson, Curalate, Social Flow, Tweetdeck, Hoot Suite, etc).
• Experience with community management and social engagement
• Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice