Director, eCommerce Strategy & Capabilities at Campbell Soup Company
Camden, NJ 08101
About the Job
Since 1869 we've connected people through food they love
Our history was created by remarkable people, ideas, and innovations
It serves as inspiration and foundation for our future success. We’re proud to be stewards of amazing brands that people trust
Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8
In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover
We foster a culture of belonging where people come first, and diversity is embraced
And we live our values, always, while setting the highest standards for performance.Here, you will make a difference every day
You will be part of a dynamic, collaborative, and competitive team
You will be supported to build a rewarding career with opportunities to grow, innovate and inspire
Make history with us.The Director ofeCommerce Strategy is responsible for creating short- and long-term strategic roadmap to accelerate the M&B eCommerce business (our fasted growing channel) inclusive of click & collect, delivery, and ship to home fulfillment models
This role is also responsible for content development and eCommerce analytics as well as pioneering new tools and capabilities in this space and advocating adoption throughout the organization. This role requires a high level of cross-functional collaboration and influence with marketing, sales, IT, finance, and supply chain among others.Lead the short-term and long-term strategic roadmaps and priority workstreams for the $300MM+ eCommerce business within the Campbell’s M&B Division, including managing a team of direct reports and $2.5MM+ budget
Define the 3-year Strategic Plan with clearly defined fulfillment model prioritizations and customer and brand segmentations, including developing Situation Assessments and driving key learnings into AOP.Develop winning strategies for the digital shelf that leverages shopper/retailer insights and includes a defined content and ratings & reviews strategy and executional approach
Leverages internal and external partnerships to set a foundation and evolve to a customized and performance-based approach
Ensure the effectiveness of the Digital Shelf, as well as future development of tools to stay ahead of new technology and retailer requirements.Define the eCommerce analytical roadmap, including leading the management and acquisition of data sources for measuring the digital commerce business including sales data, content, digital shelf, and marketing effectiveness
Lead the development and optimization of the eCommerce Dashboard to serve as the source of truth for efficient and effective utilization across the organization.Lead eCommerce capability building, upskilling the organization by creating a learning curriculum and socialization plan, aligning data, tools, and vendor partnerships, and driving engagement and adoption to drive more efficiency and scale across the Campbell’s M&B Division.Be the Channel Expert in all aspects staying up to date of emerging trends within the industry
Provides regular landscape updates, i.e
overall shift of Campbell sales from brick & mortar to online, split between click & collect vs
ship-to-home, growth of our portfolio vs
that of respective categories etc., and develops specific action plans to drive progress across defined KPI’s that assess digital content and share of digital shelf.Build a winning team and culture that embodies an entrepreneurial/growth mindset and are “future forward” ambassadors for the organization
Develop relationships across functions within the Campbell’s M&B Division and influence internally to drive a digital commerce mindset.Manage multi-million-dollar budget
Work with Finance and Procurement counterparts to ensure accuracy of budget and year-end reconciliation
Work with procurement to negotiate best deals on all contract renewals.Job ComplexityAbility to strategically influence in a matrixed organization to both the marketing and sales organizations as well as with our enterprise counterparts in Snacks.The ability to set a clear strategy and vision for the function while also being able to go deep, synthesizing data, communicating actionable insights and directionPresents business results and insights in a clear and concise manner that drives performanceSelf-started that thrives with ambiguity and can balance and prioritize request from multiple stakeholdersMust be flexible, agile, & adaptable and have an entrepreneurial mindsetAble to plan, schedule, prioritize projects and meet deadlinesMinimum Education and Experience RequirementsMinimum Bachelor's degree
Master's degree a plus. 15+ years' experience within Sales and/or Marketing with prior ecommerce and people management experience
Other Skills Prior digital marketing or ecommerce experience, ideally with previous roles in marketing and/or salesProven track record of driving initiatives from strategy to execution
"Gets Things Done"Well-developed business acumen including the ability to formulate a vision and strategy for driving growth in new and evolving space. Experience leveraging insights to better understand consumer behavior and decision making, including the related growth opportunities to help drive decision making and action within the organization.Ability to understand and address complex business issues and multi-functional operating strategies efficientlyDemonstrated success leading and influencing cross-functional teams and managing various enterprise priorities Ability to champion innovative ideas, engage others, and lead effective execution in an expedited timeframeSelf-direction and a strong results-orientation, including a natural passion for creating winning strategies in a highly competitive industryFlexibility and resourcefulness to thrive in a fast-paced environment where priorities and opportunities change quickly; strong multi-tasking skills and the ability to delegate, as appropriateSelf-motivation, energy, inspirational leadership and a "can-do" orientation, coupled with high ethics and integrityHighly developed interpersonal and presentation skills; strong communication capabilities, both verbal and written
Ability to communicate the complexities of pricing at very senior levels within the organizationThis position is based in WHQ's office in Camden,NJ with ability to travel.Compensation and Benefits:The target base salary range for this full-time, salaried position is between $125,500-$209,300Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training
Total pay may include other forms of compensation
In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment
Please ask your Talent Acquisition Partner for more information about our total rewards package.The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.Job SummaryJob number: Req-53664Date posted : 2024-10-09Profession: SalesEmployment type: Full time
Our history was created by remarkable people, ideas, and innovations
It serves as inspiration and foundation for our future success. We’re proud to be stewards of amazing brands that people trust
Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8
In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover
We foster a culture of belonging where people come first, and diversity is embraced
And we live our values, always, while setting the highest standards for performance.Here, you will make a difference every day
You will be part of a dynamic, collaborative, and competitive team
You will be supported to build a rewarding career with opportunities to grow, innovate and inspire
Make history with us.The Director ofeCommerce Strategy is responsible for creating short- and long-term strategic roadmap to accelerate the M&B eCommerce business (our fasted growing channel) inclusive of click & collect, delivery, and ship to home fulfillment models
This role is also responsible for content development and eCommerce analytics as well as pioneering new tools and capabilities in this space and advocating adoption throughout the organization. This role requires a high level of cross-functional collaboration and influence with marketing, sales, IT, finance, and supply chain among others.Lead the short-term and long-term strategic roadmaps and priority workstreams for the $300MM+ eCommerce business within the Campbell’s M&B Division, including managing a team of direct reports and $2.5MM+ budget
Define the 3-year Strategic Plan with clearly defined fulfillment model prioritizations and customer and brand segmentations, including developing Situation Assessments and driving key learnings into AOP.Develop winning strategies for the digital shelf that leverages shopper/retailer insights and includes a defined content and ratings & reviews strategy and executional approach
Leverages internal and external partnerships to set a foundation and evolve to a customized and performance-based approach
Ensure the effectiveness of the Digital Shelf, as well as future development of tools to stay ahead of new technology and retailer requirements.Define the eCommerce analytical roadmap, including leading the management and acquisition of data sources for measuring the digital commerce business including sales data, content, digital shelf, and marketing effectiveness
Lead the development and optimization of the eCommerce Dashboard to serve as the source of truth for efficient and effective utilization across the organization.Lead eCommerce capability building, upskilling the organization by creating a learning curriculum and socialization plan, aligning data, tools, and vendor partnerships, and driving engagement and adoption to drive more efficiency and scale across the Campbell’s M&B Division.Be the Channel Expert in all aspects staying up to date of emerging trends within the industry
Provides regular landscape updates, i.e
overall shift of Campbell sales from brick & mortar to online, split between click & collect vs
ship-to-home, growth of our portfolio vs
that of respective categories etc., and develops specific action plans to drive progress across defined KPI’s that assess digital content and share of digital shelf.Build a winning team and culture that embodies an entrepreneurial/growth mindset and are “future forward” ambassadors for the organization
Develop relationships across functions within the Campbell’s M&B Division and influence internally to drive a digital commerce mindset.Manage multi-million-dollar budget
Work with Finance and Procurement counterparts to ensure accuracy of budget and year-end reconciliation
Work with procurement to negotiate best deals on all contract renewals.Job ComplexityAbility to strategically influence in a matrixed organization to both the marketing and sales organizations as well as with our enterprise counterparts in Snacks.The ability to set a clear strategy and vision for the function while also being able to go deep, synthesizing data, communicating actionable insights and directionPresents business results and insights in a clear and concise manner that drives performanceSelf-started that thrives with ambiguity and can balance and prioritize request from multiple stakeholdersMust be flexible, agile, & adaptable and have an entrepreneurial mindsetAble to plan, schedule, prioritize projects and meet deadlinesMinimum Education and Experience RequirementsMinimum Bachelor's degree
Master's degree a plus. 15+ years' experience within Sales and/or Marketing with prior ecommerce and people management experience
Other Skills Prior digital marketing or ecommerce experience, ideally with previous roles in marketing and/or salesProven track record of driving initiatives from strategy to execution
"Gets Things Done"Well-developed business acumen including the ability to formulate a vision and strategy for driving growth in new and evolving space. Experience leveraging insights to better understand consumer behavior and decision making, including the related growth opportunities to help drive decision making and action within the organization.Ability to understand and address complex business issues and multi-functional operating strategies efficientlyDemonstrated success leading and influencing cross-functional teams and managing various enterprise priorities Ability to champion innovative ideas, engage others, and lead effective execution in an expedited timeframeSelf-direction and a strong results-orientation, including a natural passion for creating winning strategies in a highly competitive industryFlexibility and resourcefulness to thrive in a fast-paced environment where priorities and opportunities change quickly; strong multi-tasking skills and the ability to delegate, as appropriateSelf-motivation, energy, inspirational leadership and a "can-do" orientation, coupled with high ethics and integrityHighly developed interpersonal and presentation skills; strong communication capabilities, both verbal and written
Ability to communicate the complexities of pricing at very senior levels within the organizationThis position is based in WHQ's office in Camden,NJ with ability to travel.Compensation and Benefits:The target base salary range for this full-time, salaried position is between $125,500-$209,300Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training
Total pay may include other forms of compensation
In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment
Please ask your Talent Acquisition Partner for more information about our total rewards package.The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.Job SummaryJob number: Req-53664Date posted : 2024-10-09Profession: SalesEmployment type: Full time
