Director of Demand Generation - Censys

Censys knows the internet and cloud better than anyone else. Attack Surface Management provides customers with an attacker-centric view of all externally facing internet and cloud to extend visibility, prioritize, and remediate the most critical risk exposures that will actually lead to a breach. Our daily IPv4 scans and the world’s largest SSL/TLS Certificate database enables customers with the most accurate and continuously updated attack surfaces. Enterprise security teams leverage Censys to keep pace with the speed of the business and gain an advantage on the rapidly evolving cyber-attack threats.

Censys ingests millions of certificates and billions of network handshakes daily and exposes this data to customers to help them secure their organization by understanding their network attack surface. We’re a series-C scale-up with midwestern roots and a brilliant academia-backed founding team. We’re looking for a high-energy, action-oriented person who is interested in helping build a product and culture that we’re proud of for years to come.

Why Censys Sticks Out:

• Humble Brilliance: We celebrate intelligence and foster a culture where tackling cybersecurity challenges is exciting and rewarding.
• A Mosaic of Minds: Our diverse team brings together various talents and backgrounds, fostering true innovation through diverse perspectives.
• Thinkers and Tinkerers: At Censys, we encourage questioning the status quo, experimenting, and pushing boundaries to drive breakthroughs.
• Coffee-Fueled Collaboration: Collaboration is at the heart of our success, fueled by a shared passion for disrupting the cybersecurity scene.
• Trailblazing Impact: Your innovations at Censys make waves in real-world cybersecurity, shaping the future and leaving a lasting legacy.
• Life Beyond the Firewall: We prioritize work-life balance and support your well-being inside and outside the office.
• Empowered Voices: Your voice matters at Censys; we champion an inclusive culture where diverse perspectives drive change.

Role Summary:

As the Director of Demand Generation, you will drive integrated marketing strategies that fuel our growth pipeline and expand our market presence. Reporting directly to the Chief Growth Officer (CGO), you will lead the development and execution of innovative, data-driven digital campaigns across both paid and organic channels to generate high-quality leads and accelerate our sales funnel. This role requires a strategic thinker with a deep understanding of the cybersecurity landscape, B2B SaaS marketing, integrated marketing, and a proven ability to lead teams to achieve measurable results. You will collaborate closely with cross-functional teams to align and orchestrate digital marketing initiatives with overall business objectives, ensuring that our brand continues to lead in a competitive market.

What You’ll Do:

• Develop and Execute Demand Generation Strategy: Lead the creation and execution of comprehensive demand generation strategies that drive qualified leads and accelerate the sales pipeline, with a strong focus on both traditional and Account-Based Marketing (ABM) approaches.
• Campaign Management: Oversee the planning, development, and execution of multi-channel campaigns, including digital marketing, content marketing, email marketing, webinars, and industry events. Ensure these campaigns are data-driven and aligned with overall company objectives.
• Lead Nurturing and Conversion: Implement and optimize lead nurturing programs to improve conversion rates, delivering high-quality MQLs (Marketing Qualified Leads) to the sales team.
• Performance Analysis: Regularly monitor, analyze, and report on campaign performance, providing insights and recommendations for continuous improvement and maximized ROI.
• Team Leadership: Build, mentor, and lead a high-performing demand generation team. Foster a culture of innovation, collaboration, and continuous learning.
• Collaboration: Work closely with Sales, Product Marketing, Content, and other cross-functional teams to ensure alignment between demand generation efforts and broader company goals.
• Budget Management: Manage and optimize the demand generation budget, ensuring cost-effective strategies that align with growth targets.
• Technology and Tools: Leverage marketing automation platforms (e.g. Marketo), CRM systems (e.g., Salesforce), and other tools such as Google Analytics and Google Ads to enhance lead generation, tracking, and reporting.

What You’ll Bring:

• Experience: 7+ years of experience in demand generation, growth marketing, or digital marketing, preferably within the B2B SaaS or cybersecurity industry.
• Leadership: Demonstrated success in building and scaling demand generation teams and strategies on a global level. Ability to balance strategic oversight with hands-on execution.
• Analytical Skills: Strong analytical and quantitative skills with a data-driven approach to optimizing marketing strategies and campaigns.
• Technical Proficiency: Expertise in using marketing automation and CRM platforms to drive and measure demand generation initiatives.
• Communication: Excellent verbal and written communication skills, with the ability to clearly present complex data and strategies to executive leadership.
• Strategic Vision: Ability to think strategically while executing tactically, with a focus on driving measurable outcomes.

Our target salary range for this role is between $175,000 USD and $200,000 USD + bonus eligibility and equity.

In addition to our great compensation package, our benefits are effective on day one and include but are not limited to: 401k match, health, vision, dental, and more! Please see our careers page for more details.

Our roots are in Ann Arbor, Michigan with location hubs in Seattle, the Bay Area, and Washington D.C. Our innovation is fueled by the team’s global perspectives and diverse backgrounds. For this role, we are looking for candidates based in one of our four hub locations: Seattle, WA, Los Altos, CA, Washington, DC, or Ann Arbor, MI.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they feel they meet every qualification. At Censys we are dedicated to building a diverse, inclusive, and authentic workplace - so if you're excited about this role but your past experience doesn't align perfectly with every listed requirement in the job description, we encourage you to apply anyway. You may be exactly who we need to fill this role or others!

We value diversity and are committed to creating an inclusive environment for all employees. Censys is an equal-opportunity employer.

#LI-Hybrid

#LI-AC1