Director of Marketing - EasyLlama
Covina, CA
About the Job
EasyLlama is transforming the HR compliance industry by reinventing outdated and uninspiring training solutions and adapting them for the mobile-first generation. Our engaging, fun, and interactive training helps millions of employees worldwide build a safer, more positive, and inclusive workplace. As we continue to set the standard in compliance solutions, our vision extends far beyond training—we aim to partner with thousands of organizations to reduce employee risk and foster a more inclusive and secure environment for all.
With world-class customer reviews—boasting a 96% rating on G2 from over 100 reviews—and industry-leading NPS and Customer Satisfaction scores, EasyLlama is proud to have earned the trust of over 5,000 clients, including brands like Shake Shack, WeightWatchers, Sephora, JiffyLube, and Y Combinator. Our mobile-friendly platform delivers on-demand, self-paced, and bite-sized solutions that meet employees where they are, increasing engagement and retention.
At EasyLlama, we are not just transforming compliance training—we are challenging the status quo. We have a strong culture of collaboration, innovation, and getting things done.
Our Growth
At EasyLlama, we're thriving by focusing on innovation and customer-centric solutions, even in a challenging economy. Our commitment to delivering exceptional value has strengthened our customer relationships, leading to sustained growth and retention. To learn more about our growth check out this video (accessible from our careers page) from our CEO, Sam Devyver, celebrating our recognition on the prestigious Inc. 5000 list of the fastest-growing private companies in America for 2024.
The Role
What You'll Do:
As the Director of Marketing at EasyLlama, you will be responsible for driving growth through innovative and data-driven marketing strategies, overseeing all aspects of marketing operations, and aligning efforts with our company's mission to scale revenue and brand presence. Your key responsibilities include:
- Lead Demand Generation: Optimize current marketing channels and develop new demand generation strategies tailored to distinct marketing motions, from automated, e-commerce-like approaches for SMBs to high-touch, personalized strategies for Mid-Market and Enterprise clients. Ensure maximum ROI and resource efficiency while leveraging AI where applicable.
- Target Market Identification: Identify new target markets for each product and develop detailed marketing plans that drive product adoption and revenue growth.
- Marketing Operations: Manage marketing operations to ensure organization, prioritization, and execution of campaigns using agile sprints. Continuously assess the ROI of marketing efforts and optimize workflows for greater efficiency.
- Collaborate Across Teams: Partner closely with sales, product, CX, and creative teams to ensure alignment between marketing efforts and business objectives, ensuring successful product launches, market positioning, and sales outcomes.
- Evaluate Impact of Marketing Programs: Measure the effectiveness of marketing programs by analyzing their impact on key business metrics such as lead flow, customer acquisition cost (CAC), customer lifetime value (LTV), retention, and churn reduction.
- Drive New Account Acquisition: Develop strategies for acquiring new logos and driving programmatic growth within existing accounts, expanding EasyLlama's reach in new industry verticals.
- Brand Elevation and Positioning: Lead efforts to elevate EasyLlama's brand positioning as we become a multi-product company, ensuring clear alignment with target audiences and market segments.
- People Leadership: Be a charismatic, strategic thought leader who inspires and leads the marketing team, hiring and developing high-performance talent with a commitment to achieving outstanding results.
Who You Are:
We are looking for a marketing leader who is strategic, execution-focused, and passionate about achieving high-impact results in a fast-paced environment. The ideal candidate will bring:
- Proven Marketing Leadership: 7-10 years of experience in high-growth B2B SaaS startups, with a successful track record in demand generation, brand awareness, and revenue growth.
- Marketing Strategist: Expertise in creating distinct marketing motions for SMB, Mid-Market, and Enterprise lead generation, combined with strong positioning strategies for industry-specific personas.
- Data-Driven and Analytical: A deep understanding of marketing analytics, with experience working with large data sets and measuring campaign performance across different customer segments, industries, and channels.
- Marketing Operations Expert: Ability to run agile sprints, prioritize tasks, and analyze the ROI of marketing campaigns. You are highly organized, efficient, and capable of optimizing resources for maximum impact.
- Cross-Functional Collaboration: Strong collaboration skills, working closely with sales, product, CX, and creative teams to ensure marketing aligns with company goals and product launches.
- Charismatic and Strategic People Leader: A thought leader with strong leadership skills, who can inspire and manage high-performance teams with high standards in hiring, performance management, and outcomes.
- Innovation and Technology Savvy: A forward-thinking approach, with a deep understanding of emerging marketing technologies (AI, automation) and their applications in driving growth and efficiency.
What to Expect
The interview process at EasyLlama takes about 3 weeks and includes cross-functional stakeholders of the role. Here's what the interview process looks like:
- Recruiter screen
- Peer Interview
- Hiring Manager Interview
- Executive Interview
- Assignment + Presentation
- Value Add Interview
How We'll Take Care of You
- $135,000 to $180,000 (annual salary + bonus)
- Flexible, fully remote environment
- 4 Weeks PTO - Recharging is essential. We respect your time off and encourage it.
- Competitive employer-sponsored health insurances
- 401(k) + company matching
- Professional development reimbursements
- Monthly remote work credit
The EasyLlama herd is fully remote, with employees distributed across the US and Canada. To ensure the best employee experience, we offer competitive compensation packages, comprehensive benefits, an annual wellness stipend, PTO, 401k with company matching, and monthly team events to nurture connection!
At EasyLlama, we strive to walk the walk. We are helping make workplaces all over the globe safer and more inclusive, including our own. We honor employees and candidates from all walks of life and all experiences, regardless of race, ethnicity, veteran status, disability, sexual orientation, gender identity or religion.